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3 reasons to be cheerful about Marketing Automation
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
It's only ROI, but I like it: 3 ways to increase ROI from social media
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
How to make the sales manager take you seriously
Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
Creative Director & Founder, Vandal London
If time is your enemy when writing copy - make it your friend!
The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...
Knowledge & Network: digital trends to watch in 2014
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
Robert Thurner F IDM
Burn The Sky - F IDM
Knowledge & Network: Silverstone - Experience is everything
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
Conquer Your Fear of the Blank Screen
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
The value of blockchain is in how it changes relationships between people and organisations
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...