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Senior Associate, Opt-4
Partner, Business Solutions - F IDM, FHEA
Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...
Director, Disrupt the Market - M IDM, PG Dip DigM
Co-Founder, Digital Leadership Associates
Creating a content email strategy
As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...
Are your customers getting the email experience they want?
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
STOP! Don't start with Social Media until you have applied a SWOT analysis
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...
3 reasons to be cheerful about Marketing Automation
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...