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IDM Award in Digital Marketing (Award DigM)
Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital...
The IDM Certificate in Digital Marketing
Gain the IDM Certificate in Digital Marketing to impress employers who expect graduates to come equipped with a good understanding of marketing...
Conquer Your Fear of the Blank Screen
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
How can brands use Facebook live?
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
Exciting new ways for digital projects to go wrong
Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
Co-Founder, Digital Leadership Associates
CEO, Department of Change
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...
Director, Hotchilly Marketing