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  • Gain the IDM Certificate in Digital Marketing to impress employers who expect graduates to come equipped with a good understanding of marketing...
  • Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and...
  • Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....
  • Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business...
  • Learn how to use DMP technology to create an effective cross-channel marketing approach. Discover the best ways to structure your team, align...
  • Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate...
  • Deliver results from your social media strategy. Discover the tools and processes you need to manage successful social media campaigns for your...
  • Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital...
  • Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...
  • This course will give you the key skills to plan and implement data-driven marketing campaigns that improve the way you acquire, retain and grow...

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