You will learn to: Plan the introduction of digital technologies and techniques for marketing that support business objectives Apply the...

Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...

Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...

Gain the skills to deliver a robust social strategy that delivers measurable results and ROI.

Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....

Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital...