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  • You will learn to: Plan the introduction of digital technologies and techniques for marketing that support business objectives Apply the...
  • Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
  • Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
  • Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
  • Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
  • Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...
  • Gain the skills to deliver a robust social strategy that delivers measurable results and ROI.
  • Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....
  • Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital...
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