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IDM Learning Blog: Are Your Marketing Analysis Skills Up To Scratch?
Blogs
Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...
How to Achieve Your Professional Goals in 2023
Blogs
As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...
Robert Thurner F IDM
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Burn The Sky - F IDM
3 ways that online and offline copywriting differs
Blogs
People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...
Virtual Classroom
Blogs
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
Blogs
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
Knowledge & Network: digital trends to watch in 2014
Blogs
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
Blogs
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Marketing automation for maximum impact
Blogs
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
Should Digital Marketers be lean? Or agile?
Blogs
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
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