Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...

As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...

Burn The Sky - F IDM

People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...

The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...

Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...

You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...