Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...

Director, Disrupt the Market - M IDM, PG Dip DigM

With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...

Senior Associate, Opt-4

Marketing Director, Reed Business Information

Head of Operations, Digital Doughnut

Partner, Business Solutions - F IDM, FHEA

As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...

Co-founder, CleverTouch

Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...