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Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
Partner, Business Solutions - F IDM, FHEA
CPD Award Programme
Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable tool for attesting to...
It's only ROI, but I like it: 3 ways to increase ROI from social media
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
Head of Operations, Digital Doughnut
Writing copy for fundraising - it's not all about you!
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
How do we get marketing on the agenda in schools?
Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...
Director, Disrupt the Market - M IDM, PG Dip DigM
Content Marketing Training Courses & Qualifications
The 4 essential elements of true customer insight
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...