The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...

Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...

Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...

The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...

What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...

Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett

To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...

This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...