Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...

So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...

Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett

Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...

The Institute of Data & Marketing (IDM) – part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class...