Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...

Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...

Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy IDM Members off all Learning, we are committed to helping...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...

In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...

Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their...