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How can brands use Facebook live?
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
The Future of Content
The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...
10 things I wish I'd known
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
Top 10: Presentation Tips
So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
The force of Facebook
Facebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a...
Senior Associate, Opt-4
5 essentials of an effective digital transformation programme
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
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The 4 essential elements of true customer insight
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
STOP! Don't start with Social Media until you have applied a SWOT analysis
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...