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OneTrust PreferenceChoice: Using Trust and Privacy to Drive Competitive Advantage
Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their...
Marketing automation for maximum impact
Blogs
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
Content Marketing Training Courses & Qualifications
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The 4 essential elements of true customer insight
Blogs
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
How to Achieve Your Professional Goals in 2023
Blogs
As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...
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The small print
Do You Need a Data Protection Officer?
Blogs
The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
Are your customers getting the email experience they want?
Blogs
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
Are you using Digital Marketing Optimisation
Blogs
Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
Conquer Your Fear of the Blank Screen
Blogs
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
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