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It's only ROI, but I like it: 3 ways to increase ROI from social media
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
How to make the sales manager take you seriously
Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
Get Your Copy Head On: Copy cabana relocates to the capital
Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...
If time is your enemy when writing copy - make it your friend!
The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...
Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...
Knowledge and Network: Top Digital Marketing and Technology Predictions for 2015
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...
Knowledge and Network: Data Stories from the Industry's Leaders: Laura Scarlett
Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett
3 reasons to be cheerful about Marketing Automation
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
10 things I wish I'd known
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
Why do Companies Need a Strategic Approach to Content?
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...