We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...

It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...

The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...

The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...

Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...

What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...

Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...

By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...