Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...

The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...

This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...

So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...

Facebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a...

Senior Associate, Opt-4

In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...

The small print

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...