Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their...

Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...

The small print

The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...

You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...