Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing

Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...

With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...

Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...

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Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...

Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...

As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...