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AI and Machine Learning for Marketers
In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your...
Conversion Rate Optimisation (CRO)
Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...
There's never been a better time to be a marketer
Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...
B2B Marketing Expo 2018
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Review and improve your customer experience on mobile
Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...
Time for marketers to face the test
At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...
Exciting new ways for digital projects to go wrong
Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
Marketing Automation: the essentials
With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...