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Learn and understand the key factors for staying compliant with GDPR. This course will take you through the new rules for processing personal...
Conversion Rate Optimisation (CRO)
Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...
IDM Award in Data-Driven Marketing - Pearson (Award DDM)
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate...
Data Management Platform (DMP)
Learn how to use DMP technology to create an effective cross-channel marketing approach. Discover the best ways to structure your team, align...
IDM Award in GDPR for Direct Mail (Award GDPR M)
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
Writing for Content Marketing
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....
IDM Award in Email Marketing
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
Social Media: Tools and Tactics
Deliver results from your social media strategy. Discover the tools and processes you need to manage successful social media campaigns for your...
Google Analytics: Advanced
Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...