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Conversion Rate Optimisation (CRO)
Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...
IDM Award in Data & Analysis (Award DM)
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your...
Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....
Writing for Content Marketing
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
AI and Machine Learning for Marketers
In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your...
Time for marketers to face the test
At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...
Creating a content email strategy
As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...
Exciting new ways for digital projects to go wrong
Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...