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  • Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...
  • Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
  • Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your...
  • Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling....
  • Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
  • In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your...
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  • At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...
  • As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...
  • Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
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