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IDM Award in Data & Analysis (Award DM)
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
Exciting new ways for digital projects to go wrong
Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
Marketing Automation: the essentials
With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...
There's never been a better time to be a marketer
Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...
B2B Marketing Expo 2018
Download the IDM Training Academy presentations
Review and improve your customer experience on mobile
Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...
My CPD Hours
Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...
Creating a content email strategy
As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...