Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the confidence you need to make the most out of this essential tool.
This course also constitutes Day 2 of our 2-day Google Analytics course; Google Analytics: The Complete Guide
Course Categories: Data & Analytics
To discuss your options, please get in touch with one of our learning and development team:
Marketers and analysts who would like a deeper understanding of the more advanced features of Google Analytics in order to maximise the effectiveness of their website and marketing campaigns.
Enrol onto 'Google Analytics: Advanced' course and receive the 'DMA Data Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
Excellent! Very comprehensive and relevant from start to finish. Covered the basics to the more advanced options and capabilities available within Google Analytics without being too technical.
Diana King,
Marketing Consultant, DMK Marketing
This course has provided tools for effective management of GA with insight of how to collect data and make meaningful business decisions. Real life examples of best practice GA provides a clear understanding of the power of the tools available.
Richard Lewis,
Campaign Manager, Confused.com
I like that we got to apply everything to our work as we went along. Handy that Mike could log in to our google analytics site.
To discuss your options, please get in touch with one of our learning and development team: