Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business...

Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...

In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website...

Do you want to understand how to use marketing campaign data to achieve your strategic goals?

Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...

Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...