Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

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Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...

Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...

Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...

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Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...