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Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...
Budgeting for Marketers: Essentials
Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business...
Writing for Content Marketing
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
IDM Award in Data-Driven Marketing
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate...
IDM Award in Email Marketing
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.
IDM Award in Digital Marketing (Award DigM)
Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital...
IDM Professional Diploma in Data-Driven Marketing (Dip IDM)
This course will give you the key skills to plan and implement data-driven marketing campaigns that improve the way you acquire, retain and grow...
IDM Award in Data & Analysis (Award DM)
Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
IDM Award in GDPR for Direct Mail (Award GDPR M)
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
You'll be guided through each stage of a campaign plan, from positioning in the market to measuring how it goes. Learn how to reach your target...