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  • Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business...
  • Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
  • In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your...
  • Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website...
  • Do you want to understand how to use marketing campaign data to achieve your strategic goals?
  • Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...
  • Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
  • Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...
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    Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...
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