Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...

Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

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Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...

Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...

At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...