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Duncan Smith
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Director, iCompliĀ® Limited
Creating a content email strategy
Blogs
As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...
Nick Watt
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Head of Operations, Digital Doughnut
Simon Hinks
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Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...
Debi Bester
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CEO, Department of Change
The IDM in APAC
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Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...
The Future of Content
Blogs
The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...
Disrupt with your ideas, not your presentation.
Blogs
There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...
Why you need to double opt-in your data
Blogs
By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
IDM Learning Blog: What Is the Loyalty Loop and How Can It Help You Achieve Your Goals?
Blogs
A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...
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