At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...

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Head of Operations, Digital Doughnut

Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...

Partner, Business Solutions - F IDM, FHEA

Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...

Marketing Director, Reed Business Information

Director, Hotchilly Marketing

CEO, Department of Change

Director, Disrupt the Market - M IDM, PG Dip DigM