Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and...

Reignite or fan the flames of ambition, capability and effectiveness with provocations and practical techniques to help set benchmarks and...

Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...

Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...

Develop campaigns that deliver more customers, using all the media opportunities available. From customer analysis, segmentation and profiling, to...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website...

Do you want to understand how to use marketing campaign data to achieve your strategic goals?

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...