Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

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As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...

Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...

Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...

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Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...

Marketing Director, Reed Business Information

Senior Associate, Opt-4