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Budgeting for Marketers: Essentials
Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business...
Writing for Content Marketing
Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
AI and Machine Learning for Marketers
In conjunction with IDM's strategic partner Southampton Data Science Academy (SDSA) learn how to leverage leading-edge technologies for your...
Conversion Rate Optimisation (CRO)
Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website...
IDM Award in Campaign Data Strategy
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
Google Analytics: Advanced
Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...
IDM Award in GDPR for Direct Mail (Award GDPR M)
Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA
Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of...
My CPD Hours
Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...