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My CPD Hours
Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...
Founder and author, Hack Yourself
Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...
Knowledge & Network: Silverstone - Experience is everything
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
Using social proof to help people choose your brand
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
IDM Learning Blog: What Is the Loyalty Loop and How Can It Help You Achieve Your Goals?
A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...
IDM Tutor Blog: How to Lead in a Crisis
Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...
Introducing: Corporate Online Learning
From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...