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Marketing Automation: the essentials
With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...
There's never been a better time to be a marketer
Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...
B2B Marketing Expo 2018
Download the IDM Training Academy presentations
Marketing Director, Reed Business Information
Review and improve your customer experience on mobile
Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...
My CPD Hours
Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...
Senior Associate, Opt-4
Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...