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It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
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Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
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Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
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Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
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Departement DMA West and Wales Andrew...
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Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
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The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
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By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
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With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
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Simon Hinks
PageHaving started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...