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AI; It is big, it is clever and it is already affecting your job
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
Conquer Your Fear of the Blank Screen
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
How can brands use Facebook live?
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
Five Flawed Assumptions Presenters Make and How to Solve Them.
We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
STOP! Don't start with Social Media until you have applied a SWOT analysis
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...
Marketing automation for maximum impact
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
Should Digital Marketers be lean? Or agile?
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
Learning Mobile lessons from the 7 year olds
They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...
Knowledge & Network: Silverstone - Experience is everything
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
Knowledge & Network: digital trends to watch in 2014
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...