The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...

By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...

Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy IDM Members off all Learning, we are committed to helping...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...

Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...