By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...

The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...

This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...

Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...