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With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...
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Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...
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Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...
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Beverly Barker
PagePartner, Business Solutions - F IDM, FHEA -
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StructuralSuccessful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable... -
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Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
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Dave Bottomley
PageDave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...