The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...

Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...

The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...

Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...

The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...

Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett

You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...

They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...