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Conquer Your Fear of the Blank Screen
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
Creative Director & Founder, Vandal London
How can brands use Facebook live?
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
10 things I wish I'd known
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
How to make the sales manager take you seriously
Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Knowledge and Network: Data Stories from the Industry's Leaders: Laura Scarlett
Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett
It's only ROI, but I like it: 3 ways to increase ROI from social media
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
Knowledge & Network: digital trends to watch in 2014 - Zoe Sands
Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014. Presented by
If time is your enemy when writing copy - make it your friend!
The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...