There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

CEO, Department of Change

Director, iCompli® Limited

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...

Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...

Burn The Sky - F IDM

Director, Hotchilly Marketing

Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...

Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...