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3 reasons to be cheerful about Marketing Automation
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
10 things I wish I'd known
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Get Your Copy Head On: Copy cabana relocates to the capital
Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...
What's up next when it comes to lead nurturing in 2017
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Robert Thurner F IDM
Burn The Sky - F IDM
IDM Learning Blog: Are Your Marketing Analysis Skills Up To Scratch?
Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...
How can brands use Facebook live?
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
How has Creative Data helped its Graduates?
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
Are you giving enough attention through every stage of customer acquisition?
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...