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Digital Copywriting: Essentials
Learn best practices for writing successful copy for web, email, social media and other digital content. Understand basic principles of digital...
Data: Big Data for Marketers
Demystify the Big Data phenomenon. Learn how to understand, manage, analyse and profit from it, and turn better insight into improved marketing...
Social Media: Strategy
Learn how to create a social strategy that gets results. Understand the impact of social media on engagement and the importance of planning....
Digital Marketing Strategy
To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a...
IDM Award in GDPR AUS (Award GDPR)
In just two hours, find answers to the GDPR questions every marketer needs to know and become a qualified GDPR practitioner. Validated by the DMA
The IDM Award in Direct Mail RM
Will Micro Marketing Machines be our last big idea?
Martech companies are investing billions in the development of tools that could potentially see many marketers replaced by intelligent systems....
IDM Postgraduate Diploma in Data-Driven Marketing with B2B (PG Dip IDM B2B)
2 days of B2B-focused training taken in addition to the 10 modules of the Postgraduate Diploma in Data-Driven Marketing. Students will need to...
Copywriting for Social Media and Blogs
Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style...
Data Driven Marketing
Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when...