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Pay per Click (PPC)
Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that...
Learn how to devise and implement a successful eCommerce strategy. Discover how to understand omnichannel shoppers and identify their needs....
Google Analytics: The Complete Guide
This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your...
Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of...
Google Analytics: Essentials
A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how...
IDM Postgraduate Diploma in Data-Driven Marketing (PG Dip IDM)
Become a professionally qualified and recognised data-driven marketing practitioner capable of developing a customer-centric approach that uses...
GDPR Consent: When and how it applies to marketing
This two-hour evening course or webinar will take you through the high standards set under GDPR. Learn what consent is and how to apply it. Define...
IDM Postgraduate Diploma in B2B Marketing Conversion