Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover...

The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.

Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of...

Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance...

Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on...

Become a professionally qualified and recognised data-driven marketing practitioner capable of developing a customer-centric approach that uses...

Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that...

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your...

Learn how to devise and implement a successful eCommerce strategy. Discover how to understand omnichannel shoppers and identify their needs....

IDM Membership