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AI; It is big, it is clever and it is already affecting your job
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
Writing copy for fundraising - it's not all about you!
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
Knowledge & Network: digital trends to watch in 2014
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?
You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...
Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...
Conquer Your Fear of the Blank Screen
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
OneTrust PreferenceChoice: Using Trust and Privacy to Drive Competitive Advantage
Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their...
How do we get marketing on the agenda in schools?
Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...
Why do Companies Need a Strategic Approach to Content?
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...
How has Creative Data helped its Graduates?
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...