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Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...
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The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
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Debi Bester
PageCEO, Department of Change -
Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their...
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The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...
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Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
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You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...
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The force of Facebook
BlogsFacebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a... -
By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
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Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...