At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...

By Jack Lowman, Founder and Author of Hack Yourself. In a time of crisis, timeless leadership traits like decisiveness and collaboration are...

It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...

DMA Awards night is the biggest celebration of work that works in the UK creative, data and marketing industry. Over 500 entries. 34 categories....

The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...

Burn The Sky - F IDM

The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...

Founder and author, Hack Yourself

Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...

Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...