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Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
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Affiliate Marketing
CourseMake affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of... -
IDM Award in GDPR for Direct Mail (Award GDPR M)
QualificationDiscover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA -
Digital Channels: Social Media
QualificationGain the skills to deliver a robust social strategy that delivers measurable results and ROI. -
Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand...
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IDM Award in Digital Marketing (Award DigM)
QualificationLearn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital... -
IDM Award in Data-Driven Marketing
QualificationLearn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate... -
Customer Acquisition
CourseWin more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling.... -
Campaign Planning
CourseYou'll be guided through each stage of a campaign plan, from positioning in the market to measuring how it goes. Learn how to reach your target... -
Google Analytics: Advanced
CourseDrive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment...