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The force of Facebook
Facebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a...
The Future of Content
The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...
STOP! Don't start with Social Media until you have applied a SWOT analysis
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...
Writing copy for fundraising - it's not all about you!
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
Why you need to double opt-in your data
By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...
Knowledge & Network: digital trends to watch in 2014 - Zoe Sands
Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014. Presented by
IDM Knowledge and Network: Go for Growth - Chris Gentle
Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...
Knowledge & Network: digital trends to watch in 2014
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
Robert Thurner F IDM
Burn The Sky - F IDM