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Are your customers getting the email experience they want?
Blogs
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
5 essentials of an effective digital transformation programme
Blogs
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
3 ways that online and offline copywriting differs
Blogs
People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
10 things I wish I'd known
Blogs
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
AI; It is big, it is clever and it is already affecting your job
Blogs
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
Conquer Your Fear of the Blank Screen
Blogs
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
The IDM in APAC
Page
Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...
IDM Tutor Blog: How to Lead in a Crisis
Blogs
Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...
IDM Knowledge and Network: Go for Growth - Chris Gentle
Blogs
Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...
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