You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...

Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...

The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...

Burn The Sky - F IDM

The Institute of Data & Marketing (IDM) – part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class...

By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...