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Writing copy for fundraising - it's not all about you!
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
AI; It is big, it is clever and it is already affecting your job
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
Are your customers getting the email experience they want?
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
IDM Learning Blog: Are Your Marketing Analysis Skills Up To Scratch?
Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
Five Flawed Assumptions Presenters Make and How to Solve Them.
We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Get Your Copy Head On: Copy cabana relocates to the capital
Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...
Conquer Your Fear of the Blank Screen
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
Knowledge and Network: Top Digital Marketing and Technology Predictions for 2015
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...