Facebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a...

Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...

The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...

The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...