Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...

To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...

The era of content marketing is starting to enter a crisis zone; it strives to overcome the stereotype of purely creating bad and irrelevant...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...

It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...

Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...