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  • Gain the skills and confidence to define your organisation’s data strategy with our online introduction course
  • How to make your copy a joy to read (and write!) This session will take you beyond basic style advice and look at how to make your copy enjoyable...
  • Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance...
  • This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your...
  • Become a data marketing expert, with the understanding and confidence to create your organisation's data strategy. Learn how to manage data...
  • How to plan, create and deliver a digital marketing campaign that gets results. You'll gain key insights into the impact of digital on customer...
  • Become a professionally qualified and recognised data-driven marketing practitioner capable of developing a customer-centric approach that uses...
  • Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of...
  • A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how...
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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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