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Copywriting: An Introduction
CourseGain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical... -
The Manager as Coach: The power of ask, not tell
QualificationExplore the power of coaching in the workplace at this one-day interactive workshop. Develop your skills and confidence to coach your team. -
Data Analytics for Marketers
CourseLearn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and... -
IDM Professional Certificate in Social Media (Cert SocM)
QualificationThe professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken... -
Through this series of 3 short online lectures on Behavioural Economics, you will learn how unconscious biases can be harnessed in marketing...
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IDM Award in GDPR (Award GDPR)
QualificationThe Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities... -
Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...
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The IDM Certificate in Direct and Digital Marketing
QualificationGain the IDM Certificate in Direct and Digital Marketing to impress employers who expect graduates to come equipped with a good understanding of... -
Direct Marketing: Essentials
CourseReach new customers with effective direct response marketing. Generate results from press/magazine advertising and direct mail. Learn about...