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Content Marketing: The Complete Guide
Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing...
Copywriting for Web and Email
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to...
Copywriting: An Introduction
Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical...
IDM Professional Certificate in Social Media (Cert SocM)
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken...
IDM Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
Copywriting for Not-for-Profit
Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...
Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act....
Data Analytics for Marketers
Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and...
IDM Professional Diploma in Intelligent Marketing (Dip IM)
This qualification is your roadmap to success in leading a team to develop and implement multichannel marketing campaigns.