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Data Analytics for Marketers
Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and...
Copywriting for Web and Email
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to...
Behavioural Economics - Online Lecture Series
Through this series of 3 short online lectures on Behavioural Economics, you will learn how unconscious biases can be harnessed in marketing...
B2B Marketing: The Complete Guide
Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
Data Protection for Marketers
Get a complete briefing on current data and privacy legislation and learn how to maximise your marketing's potential while staying compliant and...
IDM Award in GDPR (Award GDPR)
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities...
Direct Marketing: Essentials
Reach new customers with effective direct response marketing. Generate results from press/magazine advertising and direct mail. Learn about...
IDM Professional Certificate in Social Media (Cert SocM)
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken...
Digital Project Management
Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your...
Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act....