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IDM Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
Copywriting for Web and Email
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to...
Content Marketing: The Complete Guide
Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing...
B2B Marketing: The Complete Guide
Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
IDM Advanced Certificate in Digital Copywriting (CDIG)
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom...
Briefing and Evaluating Creative Work
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big...
IDM Award in Direct Mail RM (Award DirM)
Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly...
IDM Professional Certificate in Social Media (Cert SocM)
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken...
Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act....
Email Marketing: Strategy and Tactics
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better...