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Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...
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Copywriting: An Introduction
CourseGain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical... -
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to...
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Through this series of 3 short online lectures on Behavioural Economics, you will learn how unconscious biases can be harnessed in marketing...
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The IDM Certificate in Direct and Digital Marketing
QualificationGain the IDM Certificate in Direct and Digital Marketing to impress employers who expect graduates to come equipped with a good understanding of... -
Digital Project Management
CourseLearn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your... -
IDM Professional Certificate in Social Media (Cert SocM)
QualificationThe professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken... -
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better...
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Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
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Direct Marketing: Essentials
CourseReach new customers with effective direct response marketing. Generate results from press/magazine advertising and direct mail. Learn about...