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IDM Award in GDPR (Award GDPR)
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities...
Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act....
Copywriting for Web and Email
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to...
Copywriting for Not-for-Profit
Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...
Data Analytics for Marketers
Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and...
IDM Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
IDM Professional Certificate in Social Media (Cert SocM)
The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken...
Digital Channels: Content Marketing
Gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and...
Will Micro Marketing Machines be our last big idea?
Martech companies are investing billions in the development of tools that could potentially see many marketers replaced by intelligent systems....