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Copywriting for Not-for-Profit
Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...
Behavioural Economics - Online Lecture Series
Through this series of 3 short online lectures on Behavioural Economics, you will learn how unconscious biases can be harnessed in marketing...
B2B Marketing: The Complete Guide
Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
Email Marketing: Strategy and Tactics
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better...
Briefing and Evaluating Creative Work
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big...
Copywriting: An Introduction
Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical...
Email Marketing: Strategy
Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting,...
Data Analytics for Marketers
Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and...
The IDM Certificate in Direct and Digital Marketing
Gain the IDM Certificate in Direct and Digital Marketing to impress employers who expect graduates to come equipped with a good understanding of...