Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to...

Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical...

The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken...

Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.

Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...

Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act....

Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and...

This qualification is your roadmap to success in leading a team to develop and implement multichannel marketing campaigns.

IDM Membership