During your Qualification in Social Media, you will learn to:

  • Understand social media and engagement
  • Develop a social media strategy with business-focused objectives
  • Understand social media listening
  • Understand influencers and how to use them effectively
  • Select the most appropriate social platforms
  • Deliver, measure and optimise your social media campaigns

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Course availability

Start Study Mode Location Member Non-Member Exam Fee  
04/03/19 Online Online £995.00 £995.00 -
18/03/19 Online Online £995.00 £995.00 -
01/04/19 Online Online £995.00 £995.00 - More info
Book Until
5 May 19
Venue
DMA House, DMA House
11/04/19 Intensive London (W1W 8SS) £1,500.00 £1,500.00 -
16/05/19 Intensive London (W1W 8SS) £1,500.00 £1,500.00 -

Qualification Information

Syllabus

This qualification is made up of nine modules. You will also be required to complete two x one hour online examinations.

Module 1: An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed.
  • Understand the impact of social media on engagement for brands.
  • Learn the importance of agile planning.

Module 2: Developing a social media strategy

  • Understand the importance of a social media strategy.
  • Identify the types of social media campaigns.
  • Gain an introduction to the 8 steps of social strategy development.

Module 3: Step 1 – Setting objectives and KPIs

  • Learn how to set SMART objectives for social media.
  • Understand the different types of KPIs and how to use them for your social media activities.

Module 4: Step 2 – Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework.

Module 5: Step 3 – Identifying influencers

  • Understand who your influencers are.
  • Learn how to select influencers.
  • Learn how to work with influencers.

Module 6: Step 4 – Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Module 7: Steps 5 & 6 – Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Module 8 – Steps 7 & 8 – Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.

Module 9: Revision

  • Summary of key learning objectives.
  • Review of the examination process (overview of Paper 1 and 2).

Study Mode

Intensive – Central London

2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.

Corporate training

This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate-training.

Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.

Course Info

You can enrol directly via the IDM website.

If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

Exams and assessments

In order to attain the Certificate in Social Media and use the honorifics Cert SocM, you must successfully pass two x one hour online exams.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.

Enrol onto IDM Professional Certificate in Social Media course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutors

Julie Atherton F IDM, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.

Venue

London (W1W 8SS)

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

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Data Services Manager, CDS Global

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