• You will learn to
  • Details
  • Course availability

You will learn to:

  • Evaluate the use of email as a marketing tool for your business
  • Set objectives and messaging strategies to achieve the right results
  • Understand what, when and how to measure
  • Explore the opportunities for harnessing technology and wider channels
  • Improve email marketing efficiency through segmentation techniques

This course also constitutes Day 1 of our 2-day Email Marketing course; Email Marketing: Strategy and Tactics


Course Categories: Customer Engagement, Email Marketing & CRM, Digital Marketing, Planning & Strategy

See below for further course details and full programme information.

Details

Level
Intermediate
Duration
1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
08/08/22 Virtual classroom £400.00 £450.00 6 More info
Book Until
25 Jul 22
07/11/22 Virtual classroom £400.00 £450.00 6 More info
Book Until
24 Oct 22
20/02/23 Virtual classroom £400.00 £450.00 6 More info
Book Until
6 Feb 23

NB: Prices above subject to VAT

Course Information

An introduction to email marketing

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.

Developing an email marketing strategy

  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.

Triggered and automated emails

  • Learn the benefits of automation.
  • Understand the technical requirements for automation.

Optimising your email campaign

  • Understand what, when and how to measure.
  • Understand how to optimise list growth.
  • Learn to set up a test plan.

This course is designed for marketers responsible for the planning or implementation of email campaigns who want to improve results through the use of best practice tools and techniques. The strategy day is beneficial for those organisations who want to move away from batch and blast email campaigns and towards a more strategic use of emails and automation.

Previous delegates include:

  • Ecommerce Marketing Co-ordinator (Ted Baker)
  • Marketing Manager (Helpful Holidays)
  • Senior Marketing Camapaigns Analyst (SAGE Publications Ltd)
  • Senior Marketing Executive (Pruprotect)
  • Product Manager (PDSA)

Natalie Rockall

Natalie Rockall is the founder of Eleven11 Digital Ltd and is a freelance email marketing specialist, providing email marketing consultancy and training to organisations within the UK and abroad.

She has over 16 years of email marketing and CRM experience in small and large organisations such as The Body Shop, Eurostar, easyJet, MORE TH>N Insurance and EDF Energy, to name a few. Having held email specialist roles in client side organisations Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.

She has spoken at the Email Insider Summit Europe event and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.

London (W1W 8SS)

Great course - I came away with a list of practical things I can implement back in the office.


Fiona Auty,
Head of Communications, National Physical Laboratory


Really valuable day an an all-round explanation of email strategy.

Rose Willatts,
Breast Cancer Now

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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