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Digital Channels: SEO and PPC
QualificationLearn how to build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI. -
An Introduction to Data-Driven Marketing
QualificationLearn the key principles of Data-Driven Marketing with this online introduction course, designed for those new to the profession or who need to... -
Copywriting: An Introduction
CourseGain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical... -
The IDM Certificate in Direct and Digital Marketing
QualificationGain the IDM Certificate in Direct and Digital Marketing to impress employers who expect graduates to come equipped with a good understanding of... -
Learn how to improve your business performance with personalised marketing communications. Understand how to collect, analyse and manage customer...
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Email Marketing: Strategy
CourseMaximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting,... -
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big...
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Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...
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Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
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IDM Advanced Certificate in Digital Copywriting
QualificationThis course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom...
