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Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style...
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The IDM Professional Diploma in B2B Marketing conversion
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Social Selling
CourseGenerate more revenue with social media. You'll explore the role of social in sales and learn how to align sales with marketing to meet your... -
Social Media: Strategy
CourseLearn how to create a social strategy that gets results. Understand the impact of social media on engagement and the importance of planning.... -
Digital Channels: Content Marketing
QualificationGain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and... -
IDM Award in Content Marketing
QualificationBecome an expert specialist in content marketing with the skills to confidently develop and manage content marketing campaigns, customer... -
IDM Award in Direct Mail (Award DirM)
QualificationLearn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly... -
B2B Lead Generation
CourseGenerate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your... -
Copywriting for Digital
CourseOn this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive... -
Digital CRM
CourseMake the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications....