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  • Learn how to build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.
  • Learn the key principles of Data-Driven Marketing with this online introduction course, designed for those new to the profession or who need to...
  • Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical...
  • Gain the IDM Certificate in Direct and Digital Marketing to impress employers who expect graduates to come equipped with a good understanding of...
  • Learn how to improve your business performance with personalised marketing communications. Understand how to collect, analyse and manage customer...
  • Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting,...
  • Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big...
  • Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this...
  • Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement,...
  • This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom...

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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