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B2B Lead Generation
Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your...
Generate more revenue with social media. You'll explore the role of social in sales and learn how to align sales with marketing to meet your...
The IDM Award in Direct Mail RM
Digital Marketing Strategy
To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a...
A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using...
IDM Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you
Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications....
Search Engine Marketing: SEO & PPC
Drive sustained traffic growth through your SEO and PPC activity. Learn how to get higher search rankings, increase visitors to your site and...
Data Driven Marketing
Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when...
Copywriting for Social Media and Blogs
Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style...