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Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...
IDM Masterclass: Social Media Crisis Management
Understand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis
How to Deliver Successful Marketing Transformation
This course is designed to equip senior marketing leaders (CMO's, Marketing Directors, VP's) with the knowledge, skills and confidence to develop...
PR in a Changing Digital Landscape
Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel...
Search Engine Optimisation (SEO)
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...
IDM Award in Digital Marketing Strategy (Award DigM)
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your...
Digital Marketing: Essentials
Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to...
Responsible Marketing: Privacy, compliance and the law
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to...
IDM Award in Digital Copywriting (Award DC)
Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results