Get the skills and confidence you need to optimise your eCommerce performance
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User Experience
CourseCreate the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your... -
IDM Masterclass: Social Media Crisis Management
QualificationUnderstand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis -
This course is designed to equip senior marketing leaders (CMO's, Marketing Directors, VP's) with the knowledge, skills and confidence to develop...
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Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel...
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Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...
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IDM Award in Digital Marketing Strategy (Award DigM)
QualificationDrive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity. -
Customer Insight
CourseBoost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your... -
Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to...
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Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to...
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IDM Award in Digital Copywriting (Award DC)
QualificationLearn how to write copy for digital channels and consistently produce copy that builds your brand and gets results