This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able...

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and...

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises,...

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...

Do you want to gain the competitive edge, delight your customers and improve marketing performance?

Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.

Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results

In today's digital world, everyone's a publisher with their own voice. But how do you make sure your story is heard? Learn how to deliver a PR...

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to...