IDM - Digital Marketing Qualifications, Courses & Membership

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  • This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set...
  • Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and...
  • Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to...
  • Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...
  • Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your...
  • Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...
  • This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able...
  • Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises,...
  • Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
  • Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results
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