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Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and...
Social Media: Strategy, Tools and Tactics
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set...
IDM Award in Digital Copywriting (Award DC)
Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results
Mobile Marketing: The Complete Guide
This intensive two-day course will guide you through the process of defining a mobile vision and strategy for your business. Gain practical skills...
IDM Award in Behavioural Economics
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...
Search Engine Optimisation (SEO)
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...
PR in a Changing Digital Landscape
Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel...
IDM Masterclass: Social Media Crisis Management
Understand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis
IDM Award in SEO and PPC
Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and...
This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able...