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How to Deliver Successful Marketing Transformation
This course is designed to equip senior marketing leaders (CMO's, Marketing Directors, VP's) with the knowledge, skills and confidence to develop...
Search Engine Optimisation (SEO)
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...
IDM Award in Customer Data Strategy
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Leadership Readiness in Business
Join us for a unique leadership course that will reveal and then equip you in the new leadership competencies that modern leaders need in order to...
Responsible Marketing: Privacy, compliance and the law
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to...
Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...
IDM Award in Digital Marketing Strategy (Award DigM)
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Search Engine Marketing: SEO and PPC
IDM Award in Digital Copywriting (Award DC)
Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results
PR in a Changing Digital Landscape
Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel...