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Award in Behavioural Economics
Qualification
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...
Award in Customer Data Strategy
Qualification
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Award in Digital Marketing Strategy (Award DigM)
Qualification
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Reclaiming the Other 3 Ps - Digital Marketing Fundamentals
Qualification
Reclaiming the Other 3 Ps - Digital Marketing Fundamentals The role of the Marketing Department in modern organisation The disruptive effects of...
PR in a Changing Digital Landscape
Course
In today's digital world, everyone's a publisher with their own voice. But how do you make sure your story is heard? Learn how to deliver a PR...
Search Engine Optimisation (SEO) Masterclass
Course
Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...
Responsible Marketing: Privacy, compliance and the law Masterclass
Course
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to...
Social Media Marketing: Strategy, Tools and Tactics Masterclass
Course
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set...
Customer Retention Masterclass
Course
Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and...
User Experience Masterclass
Course
Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...
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