• You will learn to
  • Details
  • Course availability

You will learn to:

  • Better understand user experience (UX) and why it is important
  • Understand your customers' needs and what they value with mobile and online customer journeys
  • Learn how to map the customer journey and use this to identify opportunities on web and mobile
  • Learn how to create a better user experience through User-Centered Design (UCD) methods
  • Learn techniques to assess and test the user experience

Home Learning

All learning products and services are currently being delivered digitally using the following engaging formats:

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning

IDM Membership Subsidy

IDM Membership Subsidy


Course Categories: Data & Analytics, Optimisation

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
16/12/20 Virtual classroom £400.00 £450.00 8 More info
Book Until
15 Dec 20

NB: Prices above subject to VAT

Course Information

Understanding your customer and usability research

  • Identifying user needs, behaviours, motivations and what they value in relation to online and mobile
  • Creating a ‘backlog’ of functionality for the project based on user stories
  • Preparing a benchmark document of competitors to define best and worst practice for online and mobile activity
  • Usability research exercise

Mapping the experience, user flows and Information Architecture

  • Customer journeys and journey mapping for online and mobile
  • Identifying top tasks for the journeys they represent
  • Creating user flows to illustrate the different persona needs for online and mobile
  • Auditing Information Architecture (IA) for your website or mobile app

User-Centered Design (UCD)

  • Assigning UX and design teams user stories from your backlog
  • Interaction and visual design
  • Principles of user-centered design and best practice
  • Responsive design
  • Designing for mobile: touchscreens, gestures, multiple operating systems

Wireframes and prototyping

  • Preparing paper “low fidelity” wireframes
  • Evolving coded “high fidelity” prototypes
  • Why prototyping makes commercial sense and wins over stakeholders
  • Preparing assets for prototyping

Optimising content and page composition

  • Defining the purpose of the page
  • Focus on user benefits and credibility
  • Headlines, language and tone of voice
  • Communicating the page messages

Testing the experience

  • Adopting a culture or constant testing and iteration
  • Overview of analytics tools: online, guerrilla testing, focus groups
  • User testing and moderation techniques
  • Best practice tips for website, mobile and tablet
  • Adding to the development schedule
  • Accessibility – touch on requirements

The UX course is designed for digital marketing, ecommerce, loyalty and online product specialists.

Enrol onto ‘User Experience’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Robert Thurner F IDM, Burn The Sky

Robert Thurner F IDM is a recognised expert in mobile marketing, mCommerce and mobile CRM, working across markets throughout EMEA, North & Central America, and Asia Pacific.

He is Founder and Managing Partner of Burn The Sky, the digital consultancy which helps organisations plan and deliver first class customer experiences on smartphones and tablets

Immersed in the world of mobile for over 10 years, Rob works with clients including American Express, CVC Capital Partners, GSK, Heineken, HSBC, Jaguar, John Lewis, M&S, Paddy Power, PwC and SkyBet.

Rob designs and delivers in-house workshops and online digital training for clients direct and on behalf of the IDM. He consistently receives excellent feedback from the 500 people he trains each year.

London (W1W 8SS)

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you

Katherine Fleet
Matrix

Trainers depth of knowledge and experience made this session particularly useful and interesting.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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