• You will learn to
  • Details
  • Course availability

You will learn to:

  • Better understand user experience (UX) and why it is important
  • Understand your customers' needs and what they value with mobile and online customer journeys
  • Learn how to map the customer journey and use this to identify opportunities on web and mobile
  • Learn how to create a better user experience through User-Centered Design (UCD) methods
  • Learn techniques to assess and test the user experience


Course Categories: Data & Analytics, Optimisation

See below for further course details and full programme information.

Details

Level
Intermediate
Duration
1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
23/06/22 Virtual classroom £400.00 £450.00 13 More info
Book Until
9 Jun 22
07/09/22 Virtual classroom £400.00 £450.00 14 More info
Book Until
24 Aug 22
14/12/22 Virtual classroom £400.00 £450.00 14 More info
Book Until
30 Nov 22
28/03/23 Virtual classroom £400.00 £450.00 14 More info
Book Until
14 Mar 23

NB: Prices above subject to VAT

Course Information

Understanding your customer and usability research

  • Identifying user needs, behaviours, motivations and what they value in relation to online and mobile
  • Creating a 'backlog' of functionality for the project based on user stories
  • Preparing a benchmark document of competitors to define best and worst practice for online and mobile activity
  • Usability research exercise

Mapping the experience, user flows and Information Architecture

  • Customer journeys and journey mapping for online and mobile
  • Identifying top tasks for the journeys they represent
  • Creating user flows to illustrate the different persona needs for online and mobile
  • Auditing Information Architecture (IA) for your website or mobile app

User-Centered Design (UCD)

  • Assigning UX and design teams user stories from your backlog
  • Interaction and visual design
  • Principles of user-centered design and best practice
  • Responsive design
  • Designing for mobile: touchscreens, gestures, multiple operating systems

Wireframes and prototyping

  • Preparing paper "low fidelity" wireframes
  • Evolving coded "high fidelity" prototypes
  • Why prototyping makes commercial sense and wins over stakeholders
  • Preparing assets for prototyping

Optimising content and page composition

  • Defining the purpose of the page
  • Focus on user benefits and credibility
  • Headlines, language and tone of voice
  • Communicating the page messages

Testing the experience

  • Adopting a culture or constant testing and iteration
  • Overview of analytics tools: online, guerrilla testing, focus groups
  • User testing and moderation techniques
  • Best practice tips for website, mobile and tablet
  • Adding to the development schedule
  • Accessibility - touch on requirements

The UX course is designed for digital marketing, ecommerce, loyalty and online product specialists.

Enrol onto 'User Experience' course and receive the 'DMA Data Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Rob Manning

Rob began his career in marketing communications in 2000, joining award-winning brand and direct response agency Jacob Bailey in 2003 where he is now Group Account Director. Rob heads up Jacob Bailey's London office, handling integrated strategic direct response campaigns for big brand clients like AXA, BT, E.ON, Barclaycard and National Express - and was awarded the Top Student Distance Learning Award by the IDM in 2005. A web specialist, Rob has embedded digital marketing as a core competence within the company, helping to raise the eMarketing performance bar for some of the UK's biggest companies. Rob recognises the direct link between emerging technology and marketing effectiveness - and has applied it to help make Jacob Bailey a recognised leader in this field.

London (W1W 8SS)

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you

Katherine Fleet
Matrix

Trainers depth of knowledge and experience made this session particularly useful and interesting.

Great experience for my team and I on our journey of reviewing our UI/UX. Rob was fantastic and the material delivered more than we expected

Nakeeta Janse van Rensburg
Bounce Interactive

Rob is an engaging speaker who has a thorough knowledge of UX principles and design. If you want to scratch the surface of UX I recommend attending!

Mark Rosser
Aston Lark

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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