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  • Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results
  • Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...
  • This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able...
  • Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your...
  • Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and...
  • IDM Membership

    Membership
    IDM Membership
  • Eaton Electric Limited
  • Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly...
  • How to make your copy a joy to read (and write!) This session will take you beyond basic style advice and look at how to make your copy enjoyable...
  • FPCG

    Corporate
    FPCG
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