The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.
This course will show you how to apply audience-centricity, emotional drivers, internal representation and revelation to make your brand or business story highly engaging, enticing and inspiring for your target audience.
The course will be ideal for any marketing or sales professional who is responsible for product, service or brand promotion. It would also be highly beneficial to copywriters.
The course would be relevant and applicable to B2B, B2C and Not-For-profit organisations.
Marketers should attend because they will learn about the origins of storytelling and how it has been applied within virtually every culture throughout history to engage, inform, inspire and persuade an audience. They will understand how and why storytelling achieves results where conventional selling structures fail.
They will discover how to apply storytelling techniques, structures and methodologies to win the hearts, as well as minds, of their prospects and customers. And they will learn how to apply audience-centricity, emotional drivers, internal representation and revelation to make their selling stories highly engaging, personal and inspiring for their target audience.
Paul Chuter F IDM is one of the UK’s leading sales and marketing communications practitioners.
Since 1990, Paul has provided consultancy, copywriting and training services to major international business enterprises, leading not-for-profit organisations, government agencies, professional bodies and academic institutions.
BAFTA, Cisco, Ericsson, Hampshire Fire and Rescue, Hitachi Data Systems, Intel/McAfee, Juniper Networks, Logicalis, Ordnance Survey, Security Industry Authority (SIA), Smart Insights, Tradedoubler, and Warner Bros.
Animals Asia, Arthritis Research UK, Battersea Dogs and Cats Home, Born Free Foundation, Chartered Quality Institute, Multiple Sclerosis Society, National Autistic Society, Royal Liverpool Philharmonic, RNIB, Salvation Army, Scope, UNHCR, Emmanuel College Cambridge, King’s College London, and Universities of Manchester, Leicester, Warwick and Loughborough.
Paul has trained staff from more than 350 commercial enterprises and 250 charity sector organisations in effective copywriting skills. His training combines attitudinal approaches, practical techniques and best-practice methodologies that can be applied immediately in the workplace to achieve impressive results.
London (W1W 8SS)