The course explores and explains the key components, characters and narratives that create persuasive and memorable communications.
Course Categories: Copywriting & Creative
To discuss your options, please get in touch with one of our learning and development team:
This course will show you how to apply audience-centricity, emotional drivers, internal representation and revelation to make your brand or business story highly engaging, enticing and inspiring for your target audience.
The course will be ideal for any marketing or sales professional who is responsible for product, service or brand promotion. It would also be highly beneficial to copywriters.
The course would be relevant and applicable to B2B, B2C and Not-For-profit organisations.
Marketers should attend because they will learn about the origins of storytelling and how it has been applied within virtually every culture throughout history to engage, inform, inspire and persuade an audience. They will understand how and why storytelling achieves results where conventional selling structures fail.
They will discover how to apply storytelling techniques, structures and methodologies to win the hearts, as well as minds, of their prospects and customers. And they will learn how to apply audience-centricity, emotional drivers, internal representation and revelation to make their selling stories highly engaging, personal and inspiring for their target audience.
London (W1W 8SS)
Storytelling for Marketers is the perfect course for anyone who is part of a company or organisation with a story to tell (everyone). Paul Chuter is an excellent teacher who has a large amount of experience working for various different companies and charities in multiple sectors and markets. Current and relevant examples are provided throughout, with large amounts of class participation encouraged from the start.
Aidan Hayes
Brioche Pasquier
To discuss your options, please get in touch with one of our learning and development team: