Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...

Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...

Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...

With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...