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5 essentials of an effective digital transformation programme
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
CPD Award Programme
Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable tool for attesting to...
Introducing: Virtual Classroom
During this time when it’s vital to keep our physical distance, it’s just as important to maintain connections, education, ambition. The IDM...
Introducing: Corporate Online Learning
Build knowledge, at scale. The IDM’s new Corporate Online Learning solution works for individuals, teams, and businesses. From bite-sized,...
Knowledge and Network: Top Digital Marketing and Technology Predictions for 2015
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...
Are your customers getting the email experience they want?
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
The single most important differentiating factor for any company is its people. Finding, supporting and developing skilled and motivated staff has...
Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...
Contact us Talent
Our team Kate Burnett General Manager of DMA...