The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...

From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...

Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...

With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...

As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...

People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...