Partner, Business Solutions - F IDM, FHEA

Co-Founder, Digital Leadership Associates

This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...

Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...

Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...

Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...

So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...

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