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Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
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DMA Telemarketing Guide
Best Practice GuidesPicking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a... -
BY MIKE CORNWELL |
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Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
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To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
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The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
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You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
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We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
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The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
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The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...