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So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
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CPD Award Programme
PageSuccessful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable tool for attesting to... -
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
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"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
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Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...
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What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...
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Corporate Training
PageThe single most important differentiating factor for any company is its people. Finding, supporting and developing skilled and motivated staff has...