In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable tool for attesting to...

During this time when it’s vital to keep our physical distance, it’s just as important to maintain connections, education, ambition. The IDM...

Build knowledge, at scale. The IDM’s new Corporate Online Learning solution works for individuals, teams, and businesses. From bite-sized,...

What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

The single most important differentiating factor for any company is its people. Finding, supporting and developing skilled and motivated staff has...

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...

Our team Kate Burnett General Manager of DMA...