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Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...
Director, Disrupt the Market - M IDM, PG Dip DigM
Should Digital Marketers be lean? Or agile?
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
Are your customers getting the email experience they want?
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
Knowledge & Network: Silverstone - Experience is everything
Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
Conquer Your Fear of the Blank Screen
You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...
"Having your collar felt" - The protection the IDM GDPR Certificate can offer you
The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...
Five Flawed Assumptions Presenters Make and How to Solve Them.
We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
Knowledge and Network: Data Stories from the Industry's Leaders: Laura Scarlett
Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett
Marketing automation for maximum impact
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...