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The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...
Top 10: Presentation Tips
So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
Introducing: Corporate Online Learning
From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...
Content Marketing Training Courses & Qualifications
Writing copy for fundraising - it's not all about you!
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
The 4 essential elements of true customer insight
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
How do we get marketing on the agenda in schools?
Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...
How to Achieve Your Professional Goals in 2023
As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...
3 ways that online and offline copywriting differs
People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...