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How has Creative Data helped its Graduates?
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
The IDM in APAC
Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
IDM Learning Blog: Are Your Marketing Analysis Skills Up To Scratch?
Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...
IDM Tutor Blog: How to Lead in a Crisis
Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...
Content Marketing Training Courses & Qualifications
IDM Learning Blog: What Is the Loyalty Loop and How Can It Help You Achieve Your Goals?
A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...
The 4 essential elements of true customer insight
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
5 essentials of an effective digital transformation programme
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...