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Head of Operations, Digital Doughnut
Writing copy for fundraising - it's not all about you!
Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...
How do we get marketing on the agenda in schools?
Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...
Director, Disrupt the Market - M IDM, PG Dip DigM
Content Marketing Training Courses & Qualifications
The 4 essential elements of true customer insight
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
The single most important differentiating factor for any company is its people. Finding, supporting and developing skilled and motivated staff has...
The IDM in APAC
Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...
Knowledge and Network: Top Digital Marketing and Technology Predictions for 2015
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...
5 essentials of an effective digital transformation programme
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...