Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...

Director, Disrupt the Market - M IDM, PG Dip DigM

You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...

Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...

Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...

You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...

The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...

We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...

Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett

Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...