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Partner, Business Solutions - F IDM, FHEA
Co-Founder, Digital Leadership Associates
10 things I wish I'd known
This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...
The 4 essential elements of true customer insight
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
Why do Companies Need a Strategic Approach to Content?
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...
How has Creative Data helped its Graduates?
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
Are you giving enough attention through every stage of customer acquisition?
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...
Using social proof to help people choose your brand
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
Top 10: Presentation Tips
So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
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