"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Win more of the right customers for your business. Learn how to develop your prospect pool with market analysis, segmentation and profiling. Create an acquisition communication plan and develop your proposition strategy. Measure and test your campaigns to improve results.
This course is suitable for anyone involved in customer and / or prospect communication who wants to develop their specific knowledge of customer acquisition. You should understand the principles of marketing and a basic knowledge of digital marketing would be useful.
Enrol onto a ‘Customer Acquisition’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
London (W1W 8SS)
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.