Social Media: Tools and Tactics
Deliver results from your social media strategy. Discover the tools and processes you need to manage successful social media campaigns for your business. Learn how to measure and evaluate social activity and explore how you can innovate in social media.
You will learn to:
- Translate social media strategy into actions that get the best results for your business
- Develop social media processes that minimise effort and maximise effectiveness
- Make the most of social media tools, develop social listening, create social media content
- Measure and evaluate your social media activity
- Innovate in the social media space
This course also constitutes Day 2 of our 2-day Social Media course; Social Media: Strategy, Tools and Tactics
Details
- Level
- Intermediate
- Duration
- 1 day (7 CPD hours)
Course Information
Programme
Selecting a social platform
- Understand the difference between paid, earned, and owned media
- Identify the hidden costs of social media
Building a content strategy and implementing a plan
- Learn to build a content plan
- Learn how to meet specific platform requirements
- Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Optimising your social media campaign
- Understand how to measure and optimise your social media campaigns
- Understand how to calculate social media ROI
Who Should Attend
The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.
Enrol onto ‘Social Media: Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Tutor
Julie Atherton F IDM, Managing Director, Small Wonder
A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
Venue
London (W1W 8SS)