Social Media: Tools and Tactics | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

You will learn to:

  • Translate social media strategy into actions that get the best results for your business
  • Develop a content plan for social media
  • Select and optimise your social channels
  • Make the most of social media tools to maximise engagement
  • Measure and evaluate your social media activity
  • Innovate in the social media space

This course also constitutes Day 2 of our 2-day Social Media course; Social Media Marketing: Strategy, Tools and Tactics which includes building a content strategy, selecting social platforms, and optimising and measuring results

Course Categories: Digital Marketing, Social Media

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here


1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
23/05/24 Virtual classroom £360.00 £450.00 6 More info
Book Until
22 May 24
23/10/24 Virtual classroom £360.00 £450.00 6 More info
Book Until
22 Oct 24
26/03/25 Virtual classroom £680.00 £360.00 6 More info
Book Until
25 Mar 25

NB: Prices above subject to VAT

Course Information

Building a content strategy

  • An introduction to social media content planning
  • How to differentiate with content pillars
  • Considering content requirements on Facebook, Twitter, Instagram, TikTok and LinkedIn

Selecting a social platform

  • How to choose social channels to meet your objectives
  • Optimise the integration between paid, earned, and owned media

Optimising your social media campaign

  • Know how to optimise your social media campaigns to improve engagement and drive action
  • Learn what to measure and when to improve results

Innovate in social media

  • Learn how to stay abreast of trends and plan for what's next in social

The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.

Julie Atherton F IDM, Managing Director, Small Wonder

Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.

Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.

London (W1W 8SS)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...