• You will learn to
  • Details
  • Course availability

You will learn to:

  • Understand the different types of digital project and the key processes each involves
  • Devise a clear plan and set the criteria for success
  • Effectively manage and control projects aligned to business and stakeholder objectives
  • Understand what it takes to keep a project on time and on budget
  • Identify issues to avoid potential problems and have a disaster recovery strategy

Ways you can learn with us

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning

In person: face-to-face, tutor-led classroom training. To ensure everyone’s safety while attending courses at our training centre, we’re taking a range of precautionary measures. You can find the full list, here

Course Categories: Business Skills, Planning & Strategy


1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
25/01/22 Virtual classroom £400.00 £450.00 11 More info
Book Until
24 Jan 22

NB: Prices above subject to VAT

Course Information


  • Types of major digital projects
  • Project Managers vs. Fire Fighters

Getting the basics right

  • Having a solid business case for the project
  • Devising a clear plan and setting the criteria for success
  • Users and stakeholders
  • Ease and effectiveness models/workshops

How to arrive at a good plan

  • Corporate profiling - unbundling the organisation
  • Visibility, collaboration and accountability
  • Strategy and success metrics
  • Communication within the organisation
  • Consulting relevant external partners
  • Leadership and support
  • Change management
  • Risk and governance
  • Linking business strategies to IT and digital strategies
  • Procurement processes and the legal side
  • Invitation to Tender (ITT) preparation
  • Budgeting

Vendor selection

  • Single vendor or several?
  • Sourcing the right type of vendor

Project Control

  • Who manages the project - internally and externally?
  • Testing
  • Schools of Project Management, e.g. PRINCE2, Scrum
  • Gantt charts, site maps, wireframes, content manifests/matrixes and online collaborative tools

Disaster recovery

  • Avoid scapegoating
  • Identifying likely stumbling blocks, e.g. cost, time
  • Get the project back on track!
  • When to euthanise the project


  • Costs – in time and money
  • The importance of implementing the right training

Closing the project

  • Prove it has been successful against the agreed objectives
  • Undertake a post project review - and learn from it
  • Produce a project report

This course is designed for any marketer tasked with specifying, commissioning or running a large digital project.

Previous delegates include:

  • Marketing Executive (EDF Energy)
  • Website Executive (ING Direct)
  • e-Business Consultant (Ignis Asset Management)
  • Senior Digital Marketing Executive (Oxford University Press)

Enrol onto ‘Digital Project Management' course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Rik Pipe M IDM

Since the 1990's Rik has worked in digital agencies and software engineering companies delivering digital solutions to private and public sector clients. Some went really well, some less well. Rik learned a lot from both. More recently Rik has been retained by clients in Higher Education and industry to help them with procurement and implementation of large digital projects. These have all gone very well.

London (W1W 8SS)

A fantastic introduction to Digital Marketing Project Management.

Christopher Proctor,
Client Manager, GM Design Ltd

Great practical one day course that can easily be incorporated back into the 'real world.

Natalie Griffiths,
Director, Natalie Griffiths Associates

Provided useful advice and templates to take back into my workplace, kept it simple and to the point. So much valuable info. Great day.

Jodie Whitter,
Online Marketing Executive, Whitbread Group PLC

Very interactive course. All topics were clear and straight forward.

The training was directed & structured well, kept me engaged the whole way through.

A very interesting and informative class which seved a great purpose in introducing me to the lesser considered, yet still essential elements of effective digital project management.

Great course - engaging content. Would definitely recommend

Alex Cannon

This course was really insightful and useful for any kind of project. The tutor gave very clear examples and let all the students interact to get the most from each other. I highly recommend the course.


I really enjoyed the digital project management course. Rik was a great tutor ans made the whole experience very engaging and enjoyable!

Amy Savage

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Privacy Notice:

To learn how we look after your data please see our privacy notice.

Contact Us