Intelligent digital marketing campaigns have their customer, data, and content at the heart of them. Move your marketing skills forward with the times, and invest in becoming an Intelligent Marketing Manager.
Contact our learning advisors to receive a free trial of one of our diploma modules.
To discuss your options, please get in touch with one of our learning and development team:
Enjoy the flexibility of accessing the Professional Marketing Diploma, devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months.
Registration opens on the 1st of the month but you can register and start up to 4 weeks after this date.
6 x 1 day face-to-face instructor-led sessions via Zoom.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate-training.
Every delegate has an online learning account which includes:
For online delegates - Industry expert David Hearn will run each of the live webinars scheduled throughout the online programme, and will be there to answer any questions you may have about the course / assessments.
Delegates are automatically enrolled as IDM members, giving access to events and some DMA research and reports.
You can accrue CPD points as you study through this course.
In order to attain the Professional Marketing Diploma you must successfully pass two assignments and one exam.
To pass you will need a minimum of 45% in each assignment and the exam.
To obtain a CREDIT you must pass both papers and achieve an overall average of 60%.
For a DISTINCTION you must pass both papers and exam with a grade of 70%.
Assignment marks are weighted.
Tim has over 25 years of marketing experience specialising in helping businesses utilise data to improve their marketing and commercial decision making.
During his career he's held several senior roles at Royal Mail, driving their marketing, market insight product development, and creative services.
He is a founding partner of data-driven creative marketing consultancy Data Ketchup and a Director of Customer Content for 3d Mapping Company.
For the last five years, he's been an IDM tutor teaching qualifications on direct marketing, finance, and data. He was named IDM educator of the year for 2019.
David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.
David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.
With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.
Nick is the owner of Twist Consultancy, however his career began heading up call centreteams, developed into customer experience measurement & then moved to data led online campaigns, Nick helps businesses win & retain customers with relevant & engaging marketing.
Nick works with B2C & B2B clients and has an excellent understanding of data-driven marketing & strategic planning. With over 15 years across CRM, database marketing, campaign management, email customer insights & customer journey planning.
With a proven strategic experience of senior client & stakeholder management & a strong commercial experience & acumen, Nick prides himself on making things happen.
He is an industry speaker & written contributor including the 2017 'Econsultancy Email Marketing Best Practice Guide' and an elected member of the DMA Email Council & Legal Hub. Championing email as an essential part of the greater marketing mix with a focus on compliance (inc. GDPR delivery) and best practice.
London (W1W 8SS)
To discuss your options, please get in touch with one of our learning and development team: