IDM Certificate in Digital and Data Driven Marketing
Book exam. Get qualification. Impress employers.
You'll also become a DMA Student Member, getting everything you need to jump out from the crowd and get noticed
- You will learn to
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IDM Certificate in Digital and Data Driven Marketing
If you're studying an IDM accredited course at university or college, you can book to sit the 2-hour online exam to achieve this certificate, and if you pass, you'll gain a professional qualification that'll make you stand out to future employers.
You can take the exam on 14 May 2025, 04 June 2025, 09 July 2025, 19 November 2025.
The exam reflects the content covered in your course, so no extra study is needed. We'll give you access to our Professional Certificate in Digital and Data Driven Marketing content to help you revise. To book the exam, please select one of the options below. Please do not book onto the exam online if you have been awarded a busary exam place.
Once booked, we'll also give you 12 months of free DMA Student Membership (usually £45), providing you with everything you need to jump out from the crowd and shine as a job applicant by:
- Revving up your marketing skills with top industry insight.
- Professionalising your academic knowledge.
- Building your industry contacts.
- Automatically enrolling you onto the DMA Award in GDPR and DMA Award in Marketing for free (usually £495 each). These will give you the key skills employers are looking for.
- Giving you access to a world of entry-level roles from DMA Member organisations through our member only jobs board, with full-time positions, internships, and apprenticeships up for grabs.
Being a Student Member of the Data and Marketing Association (DMA) will help you forge ahead with a career in the UK's thriving data and marketing industry, showing employers you're committed to your professional development.
Upon booking the exam, you will receive your own online Learning Hub, where both the Certificate exam and your DMA Student Membership will be hosted. Please look out for emails about this once you have purchased the exam. They may land in your junk folder so please check there too.
Watch our short video about the benefits of taking the exam here
Please register and pay for the exam using one of the options below.
Deadline to register for the exams is 7 days before the exam date.
Please note that the prices below do not include VAT. The total cost of the exam, including VAT, is £125 (VAT is added at the checkout).
DMA Student Member?
If you're a DMA Student Member already, the exam will cost £80. To book, please email the qualifications team on qualifications@dma.org.uk, stating the university you are at, the course you are studying, the exam date, and that you're a DMA Student Member and you'd like to book onto the exam for the IDM Certificate in Digital and Data Driven Marketing.
See below for further course details and full programme information.
Details
Get in touch...
To discuss your options, please get in touch with one of our learning and development team:
Qualification Information
The certificate is designed to:
- Give you the opportunity to gain a professionally recognised qualification whilst at university. On successful completion, you can use the honorific IDM Cert DDM
- Provide you with the knowledge that will help you hit the ground running in your first marketing job
- Give you a head-start on your professional learning journey
- Recognise the depth of teaching in digital and data driven marketing at universities, which are approved to offer the IDM exam
- Contribute to maintaining professional standards of digital and data driven marketing teaching within universities
The IDM Certificate in Digital and Data Driven Marketing exam is taking place online. The exam is released in the learning hub at 11am and you are given two hours to complete the it.
The IDM Certificate in Digital and Data Driven Marketing exam can only be taken by students studying an IDM accredited module at college or university. You must provide your university email address upon booking.
To qualify for the Certificate exam, you must have completed all learning for the IDM Certificate in Digital and Data Driven Marketing at an accredited university/college. You will then be eligible to sit the exam which is written, marked and awarded by the IDM.
Who is eligible to take the course?
Students who are taking an IDM accredited university module.
When must you register for this year's exam?
You must register for this year's exam 7 days before the scheduled date.
When are the exams?
The exam will take place on 14 May 2025, 04 June 2025, 09 July 2025, 19 November 2025.
Where do I take the exam?
The exam will take place online via your own account on the IDM's Online Learning Platform. You will get access to your account once you've booked and paid for the exam.
What is the cost of the exam?
£125 inc. VAT.
Will I get an honorific if I pass?
Of course, you will be able to use the honorific Cert DDM after your name.
What grade do I need to achieve a pass?
You will need to achieve a result of at least 60% to pass the exam.
What happens if I fail?
A re-sit date will be available and we will advise you of the date should you not pass the exam. The re-sit must be taken the same year.
What happens if I need to cancel?
If you cancel more than 14 days prior to the examination: 20% cancellation charge, less than 14 days: 100% cancellation charge
What happens if I am unable to sit the exam on the day?
If you are ill or have a bereavement, which means you are unable to sit the exam, you must inform the qualifications team as soon as possible on 020 7291 3300 or email qualifications@dma.org.uk.
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: