• You will learn to
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The qualification will demonstrate that you can:

  • Understand the fundamentals about digital and data-driven marketing.
  • Analyse basic marketing problems and produce realistic and workable digital and data-driven marketing solutions.
  • Apply the key technologies, tools and techniques of digital and data-driven marketing to improve marketing effectiveness.
  • Identify potential applications of online marketing tools within the marketing communications mix.

The IDM Certificate in Digital and Data Driven Marketing qualification is available to students studying an IDM accredited course at college or university. To achieve the qualification, you need to sit and pass a 2-hour online exam on either 20 May, 8 June or 24 November 2021. The date is dependent on where you are studying - please refer to the below list. This exam reflects the content covered in your course, so no extra study is needed. To book the exam, please select one of the options below by 08 November 2021.

Enrolment onto the exam entitles to you to 12 months of free DMA Student Membership (usually £45). Being a Student Member of the Data and Marketing Association (DMA) will help you forge ahead with a career in the UK's thriving data and marketing industry and show employers a commitment to professional development. Benefits include:

  • Free access to the IDM Award in GDPR (usually £594)
  • DMA Best Practice Guides
  • DMA Award winning campaign case studies
  • Attendance at events and webinars that will open up opportunities for you

Upon booking the exam, you will receive your own online Learning Hub, where both the Certificate exam and your DMA Student Membership will be hosted. Please look out for emails about this once you have purchased the exam.

Watch our short video about the benefits of taking the exam here.

Please register and pay for the exam using one of the options below, before the deadline of 08 November 2021. Please note that the prices below do not include VAT. The total cost of the exam, including VAT, is £125 (VAT is added at the checkout).


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Course availability

Start Study Mode Location Member Non-Member Exam Fee  
24/11/21 Undergraduate qualification £104.17 £104.17 - More info
Book Until
8 Nov 21

NB: Prices above subject to VAT

Qualification Information

The certificate is designed to:

  • Give you the opportunity to gain a professionally recognised qualification whilst at university. On successful completion, you can use the honorific IDM Cert DDM
  • Provide you with the knowledge that will help you hit the ground running in your first marketing job
  • Give you a head-start on your professional learning journey
  • Recognise the depth of teaching in digital and data driven marketing at universities, which are approved to offer the IDM exam
  • Contribute to maintaining professional standards of digital and data driven marketing teaching within universities

The IDM Certificate in Digital and Data Driven Marketing exam is taking place online at IDM accredited study centres on the dates shown above. Registration for the exam is available until 08 November 2021. You are given two hours to complete the exam and we will send you the timing details nearer the time.

The IDM Certificate in Digital and Data Driven Marketing exam can only be taken by students studying an IDM accredited module at college or university.

To qualify to take the Certificate exam, you must complete an IDM accredited marketing module at your university/college. You will then be eligible to sit the exam which is written, marked and awarded by the IDM.

Who is eligible to take the course?

Students who are taking an IDM accredited university module. The accredited centres are listed above.

When must you register for this year’s exam?

You must register for this year’s exam by 08 November 2021.

When are the exams?

The exam will take place on 20 May, 8 June and 24 November 2021. Please refer to the above list to find out on which date the exam will take place at your university/college.

Where do I take the exam?

The exam will take place online via your own account on the IDM’s Online Learning Platform. You will get access to your account once you’ve booked and paid for the exam.

What is the cost of the exam?

£125 inc. VAT.

Will I get an honorific if I pass?

Of course, you will be able to use the honorific Cert DDM after your name.

What grade do I need to achieve a pass?

You will need to achieve a result of at least 60% to pass the exam.

What happens if I fail?

A re-sit date will be available and we will advise you of the date should you not pass the exam. The cost to re-sit the exam is £50+VAT. The re-sit must be taken the same year.

What happens if I need to cancel?

If you cancel more than 14 days prior to the examination: 20% cancellation charge, less than 14 days: 100% cancellation charge

What happens if I am unable to sit the exam on the day?

If you are ill or have a bereavement, which means you are unable to sit the exam, you must inform the IDM as soon as possible on 020 3805 9713 or email qualifications@theidm.com.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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