During your qualification in the GDPR, you will learn to:

  • Process personal data under the GDPR
  • Obtain marketing permission
  • Select the most appropriate lawful basis to process personal data
  • Be compliant to the principles of data protection
  • Notify individuals about the use of profiling
  • Upholding the rights of individuals to control their personal data
  • Store the personal data you collect
  • Be compliant during cross-borders marketing campaigns
  • Minimise the impact of a personal data breach and communicate it to the relevant authority as well as to the individuals affected by it.

Click here to view the introductive animated video.


Online (35 CPD hours)

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Course availability

Start Study Mode Location Member Non-Member Exam Fee  
Anytime Online Online £450.00 £495.00 -

NB: Prices above subject to VAT

Qualification Information


Introduction to the GDPR

  • The origins of the GDPR
  • The processing of personal data under the GDPR

Consumer trust

  • Data protection

GDPR concepts

  • GDPR concepts

Personal data

  • Personal data

Lawful processing - Consent

  • Lawful bases
  • Lawful processing – Consent

Lawful processing – Alternatives to consent

  • Alternative to consent – Legitimate interest

Profiling under the GDPR

  • Profiling under the GDPR

Individuals’ rights

  • Individuals’ rights

Processors’ obligations

  • Processors’ obligations


  • Accountability

Data security

  • Databases and data protection
  • Data mapping

Data breach notification

  • Data breach notification

International issues

  • Preparing for Brexit
  • International issues

Who should attend

This course is designed for the following people:

  • You are new to good practices around personal data
  • You use customer or stakeholder data to carry out marketing activities

Assumed knowledge

  • There is no assumed knowledge for this course

What this course is not:

  • This course does not constitute legal advice
  • It is an introduction to good practices around data for marketers
  • This course is not designed to train Data Protection Officers or replace legal advice

This is a practical course which is designed to take you through the main concepts of the GDPR, supporting you in developing your marketing campaigns in compliancy to the Regulation.

Each lesson will provide a practical demonstration of what actions you should take and which tools you could use.

Throughout the course, you will find exercises and templates which will help you in putting your learning into practice straight away. The course's aim is to make sure you do not only know the theory but also develop a practical understanding of which actions you have to put in place to make sure you are compliant to the Regulation.

Study Mode


Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 3 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

Course Info

While we make every reasonable effort to make the course as up-to-date and relevant as possible, it should not be used as a substitute for legal advice. If you have any questions on how the GDPR affects your business you should seek independent legal advice. All views expressed are the opinion of the tutor or speaker and may not represent the view of The IDM.

Is this the right course for me?

The online GDPR award is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.

Data professionals

Data professionals within client organisations, including database and data managers, data stewards, data analysts, data planners, data protection officers, data quality managers, data processing managers - all of whom advise, influence, co-ordinate, manage or direct data policies and processes.

Marketing professionals

Marketing professionals - client, agency or supplier side - who wholly or partly have responsibility for data collection, storage and use, and whose effectiveness is dependent on best practice data management. This includes managers and executives in marketing, direct marketing, digital marketing, CRM, e-commerce and customer insight.

How do I enrol?

You can submit your booking online, if you would like to discuss your application or have any questions please call us on 020 8614 0277.


John Mitchison - Director of Policy and Compliance at The DMA (UK) LTD

John has extensive knowledge of the data and marketing industry, with over 20 years of experience. Since 2012, John Mitchison has been the Director of Policy and Compliance. During this time he has worked closely with a variety of stakeholders within the industry providing expert advice and support to organisations dealing with the legal, compliance and policy-related changes affecting their businesses, as well as contributing guidance to many industry and government working groups and committees. Before joining the DMA, John worked at Acxiom and before that the Daily Telegraph, where his roles involved managing large data campaigns.

Janine Paterson - Solicitor & Legal Manager at the DMA group

Janine Paterson works for the DMA as Solicitor and Legal Manager. She joined the DMA in June 2007 and her role includes running the legal team which offers advice to members on legal matters affecting the direct marketing industry including data protection, consumer law and prize draws and competitions. Janine regularly contributes to DMA member communications on a variety of subjects affecting the direct marketing industry and responds to both Government and European consultations, undertaking lobbying on behalf of the interests of DMA members. Before joining the DMA, she spent 10 years as a Senior Lawyer with the UK's largest independent consumer body. She holds a Master of Laws degree from Brunel University.

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