If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you
This is a practical course which is designed to take you on a step by step journey, to developing your understanding of marketing, the importance of putting the customer at the heart of what you do, with the use of data and developing an understanding of the different ways to communicate with your audience.
At each stage of the strategy you will see practical applications to deepen your understanding and demonstrate how to go about it.
You will be provided with practical templates to take back to your office and share amongst colleagues. We teach marketers how to improve their processes and planning activity through real life applications, processes and templates
Tim has over 25 years of marketing experience specialising in helping businesses utilise data to improve their marketing and commercial decision making.
During his career he's held several senior roles at Royal Mail, driving their marketing, market insight product development, and creative services.
He is a founding partner of data-driven creative marketing consultancy Data Ketchup and a Director of Customer Content for 3d Mapping Company.
For the last five years, he's been an IDM tutor teaching qualifications on direct marketing, finance, and data. He was named IDM educator of the year for 2019.
David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.
David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.
With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.
Nick is the owner of Twist Consultancy, however his career began heading up call centreteams, developed into customer experience measurement & then moved to data led online campaigns, Nick helps businesses win & retain customers with relevant & engaging marketing.
Nick works with B2C & B2B clients and has an excellent understanding of data-driven marketing & strategic planning. With over 15 years across CRM, database marketing, campaign management, email customer insights & customer journey planning.
With a proven strategic experience of senior client & stakeholder management & a strong commercial experience & acumen, Nick prides himself on making things happen.
He is an industry speaker & written contributor including the 2017 ‘Econsultancy Email Marketing Best Practice Guide’ and an elected member of the DMA Email Council & Legal Hub. Championing email as an essential part of the greater marketing mix with a focus on compliance (inc. GDPR delivery) and best practice.
Martin is acknowledged as an expert in customer retention and has been responsible for the development of successful marketing strategies and customer communications across a range of businesses. He applies a common-sense approach and ability to identify powerful customer insights and opportunity for profit.
He has over 20 years’ client-side marketing experience, including director level roles in UK, Europe, Canada and the USA with American Express, Thomas Cook, M&G, Air Miles, Time Life, Budget Insurance and Page & Moy.
12 years ago he set up his own consultancy ‘Hotchilly’, successfully working as an independent consultant/planner- either working directly with clients or retained to work with clients of leading communications agencies BEC and Together Agency and the Data Practice, Radar.