The most successful brands put excellent customer engagement at the heart of what they do.
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again.
We want to know what builds this rapport. We know creativity, data and technology are factors but how does the interplay work?
This year’s Customer engagement research will, for the first time, ask marketers for their perspective. We’ll be comparing what consumers’ have told us in previous reports to what brands are actually doing to engage customers to identify key trends within the industry.
You will hear:
- The latest DMA and Foresight Factory research that has been refocused to provide insight on the full scope of customer engagement, from first acquisition to long-term loyalty
- Insight and advice to show how you can continue to create unforgettable experiences your customers love from DMA Bronze winners Dan Simms, head of paid social and Chris Liffen, senior account manager, Altair Media London
- From Tom Cheesewright, founder of applied futurism practice, Book of Future, and creator of the Applied Futurist Toolkit, a suite of strategy tools for agile organisations
- Case studies and guidance from a whole host of brands including The New World Trading Company, and REaD Group