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Overview

Learn about the year ahead from the people in the know. Leaders in tech, in strategy and in creativity hit the stage at What’s Next? and give you their insights on 2019 in marketing.

For all enquiries regarding this event, including sponsorship opportunities, please contact lucy.chapman@dma.org.uk

event information

programme
Like a marketing DeLorean, What's Next? crosses the space / time continuum to carry us all into the future.

This year we'll be focusing on the agency of tomorrow, the event will explore how agencies need to stay ahead of the curve in our ever-shifting industry.

Trends and challenges around trust, data, talent, and creativity sit at the heart of this changing universe so come and listen to our shrewd speaker line up talk about all of this and more.

We'll discuss the latest insight on where the industry is headed with our top 5 trends for 2019, straight from our 2018 DMA Awards Judges. Chaired by Mark Runacus, co-founder and planning partner, Wax/On and chair of the DMA, we'll also cover diversity and inclusion, and how attracting the right range of people into your teams will have a positive impact overall on your business.

You will:
  • Hear all about our 2018 DMA Awards Grand Prix winning campaign Xbox Design Lab Originals: The Fanchise Model, from the team themselves, alongside members of our grand prix judging panel who will discuss why the campaign won and what this means for the future of our industry
  • Hear a panel discussion on what makes a Grand Prix winning campaign featuring Caroline Parkes, head of strategic consulting, RAPP and Luis Navarrete Gomez, senior search manager, LEGO
  • Have the chance to network with your fellow senior marketers and share insights
  • Find out what's in store for agencies and much more besides as What's Next? 2019 sets a course for the future.
Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 3 CPD points.
A refreshing look at how to make your copy work for you, to get results.

Henna Sadhu,
Marketing Manager, ACT Ltd

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