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During your Qualification in Email Marketing, you will learn to:

  • Understand the basic components of email marketing.
  • Develop an email marketing strategy. 
  • Identify how to optimise your email design and structure. 
  • Understand how to develop creative copy for your email marketing campaigns. 
  • Review the various approaches for testing email marketing campaigns. 

Course availability 

start study mode location member non-member exam fee
Online Online £1500.00 £1500.00 £0.00
more info
book until 30 Nov 2017
exam dates 1st November 2017 - 30th November 2018
Intensive DMA House (W1W 8SS) £1500.00 £1500.00 £0.00
more info
book until 29 Jan 2018
venue 70 Margaret Street, London
study periods 29 - 30 January 2018
exam dates 29 January 2018 - 31 July 2018

NB: Prices above subject to VAT.

Course information

syllabus

This qualification is made up of nine modules. You will also be required to pass two x one hour online exams.

Module 1: An introduction to email marketing

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.

Module 2: Developing an email marketing strategy

  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.

Module 3: What is an email list and how do you grow one

  • Understand the sign up form.
  • Learn how to gain valuable data about your subscribers.
  • Learn to drive traffic to your sign up form.

Module 4: How to create engaging email campaigns - design & structure

  • Designing emails to capture attention.
  • Optimising email for mobile

Module 5: How to create engaing email campaigns - content

  • Understand the design requirements for different media.
  • Creating copy that converts.
  • Identify wireframes and useful templates for your emails.

Module 6: Going live

  • Identify the factors affecting email delivery.
  • Understand filters and white lists.
  • Learn how to keep your data clean and to a high quality.

Module 7: Testing

  • Understanding what to test.
  • Creating a testing strategy.

Module 8: Control and measurement

  • Key statistics to record.
  • What else you need to monitor and record..

Module 9: Revision

  • Summary of key learning objectives.
study mode
Intensive – Central London
2 days face-to-face study which takes place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
Corporate training
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
course info

You can enrol directly via the IDM website www.theidm.com.

If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

Exams and assessments

In order to attain the Certificate in Email Marketing and use the honorifics Cert EM, you must successfully pass two x one hour online exams.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.

View the full list of frequently asked questions about IDM qualifications » 

Enrol onto IDM Professional Certificate in Email Marketing course and receive the ‘DMA Email Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

tutors

Steve Kemish F IDM, Managing Partner, JunctionAgency

Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.

His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.

He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle.

A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments.

As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge.

It’s a fantastic experience that leaves you feeling inspired and motivated. If anyone is looking to start a career in marketing, I strongly advise coming to the IDM

Lucy Brown Dip IDM,
PA, Fragrance Direct

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