Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

During your Qualification in Email Marketing, you will learn to:

  • Understand the basic components of email marketing.
  • Develop an email marketing strategy. 
  • Identify how to optimise your email design and structure. 
  • Understand how to develop creative copy for your email marketing campaigns. 
  • Review the various approaches for testing email marketing campaigns. 

Course availability 

start study mode location member non-member exam fee
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 9 Feb 2017
venue 70 Margaret Street, London
study periods 09 - 10 February 2017
exam dates 20 March 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 7 Mar 2017
venue 70 Margaret Street, London
study periods 07 - 08 March 2017
exam dates 19th June 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 18 Apr 2017
venue 70 Margaret Street, London
study periods 18 - 19 April 2017
exam dates 19 June 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 11 May 2017
venue 70 Margaret Street, London
study periods 11 - 12 May 2017
exam dates 4 September 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 15 Jun 2017
venue 70 Margaret Street, London
study periods 15 - 16 Jun 2017
exam dates 4 September 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 12 Oct 2017
venue 70 Margaret Street, London
study periods 12 - 13 October 2017
exam dates 4 December 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 30 Nov 2017
venue 70 Margaret Street, London
study periods 30 November 2017 - 1 December 2017
exam dates 19 March 2018
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 29 Jan 2018
venue 70 Margaret Street, London
study periods 29 - 30 January 2018
exam dates 19 March 2018

NB: Prices above subject to VAT.

Course information

syllabus

This qualification is made up of nine modules. You will also be required to complete one individual assignment and sit two x one hour online examinations.

Module 1: An introduction to email marketing

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.

Module 2: Developing an email marketing strategy

  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.

Module 3: What is an email list and how do you grow one

  • Understand the sign up form.
  • Learn how to gain valuable data about your subscribers.
  • Learn to drive traffic to your sign up form.

Module 4: Triggered and automated emails

  • Learn the benefits of automation.
  • Understand the technical requirements for automation.

Module 5: Optimise your design and structure in your email campaign

  • Understand the design requirements for different media.
  • Learn how to optimise email for mobile.
  • Identify wireframes and useful templates for your emails.

Module 6: Create engaging content in your email campaigns

  • Learn to write clear and persuasive copy.
  • Learn how to make your content stand out.
  • Understand how to use imagery in your emails.

Module 7: Preparing to go live

  • Identify the factors affecting email delivery.
  • Understand filters and white lists.
  • Learn how to keep your data clean and to high quality.

Module 8: Optimising your email campaign

  • Understand what, when and how to measure.
  • Understand how to optimise list growth.
  • Learn to set up a test plan.

Module 9: Revision

  • Summary of key learning objectives.
  • Review of the examination process (overview of Paper 1 and 2).
study mode
Intensive – Central London
2 days face-to-face study which takes place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
Corporate training
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
course info

You can enrol directly via the IDM website www.theidm.com.

If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

Complimentary online membership

Every qualification student studying on a Certificate programme will receive complimentary IDM membership, this allows 24/7 access to digital and direct marketing resources. In addition to this, you'll receive a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation.

Exams and assessments

In order to attain the Certificate in Email Marketing and use the honorifics Cert EM, you must successfully pass two x one hour online exams.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you, will have the opportunity to resit at a later date.

View the full list of frequently asked questions about IDM qualifications »

tutors

Steve Kemish F IDM, Managing Partner, JunctionAgency

Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.

His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.

He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle.

A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments.

As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge.

This course has provided tools for effective management of GA with insight of how to collect data and make meaningful business decisions. Real life examples of best practice GA provides a clear understanding of the power of the tools available

Richard Lewis,
Campaign Manager, Confused.com

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on