During your online course in Email Marketing, you will learn to:

  • Understand the basic components of email marketing
  • Develop an email marketing strategy
  • Identify how to optimise your email design and structure
  • Understand how to develop creative copy for your email marketing campaigns
  • Review the various approaches for testing email marketing campaigns

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Course availability

Please get in touch for more information. Call us on 020 8614 0255 or email on customerservices@theidm.com

Qualification Information


Module 1: An introduction to email marketing

  • Understand the role of email marketing
  • Evaluate the use of email marketing as a tool
  • Assess the strengths and weaknesses of email marketing

Module 2: Developing an email marketing strategy

  • Identify who you should send your emails to
  • Plan when you should send your email
  • Understand what to include in your email
  • Understand where the resources come from and why you are sending your emails
  • Identify your goals and messaging strategy

Module 3: What is an email list and how do you grow one

  • Understand the sign up form
  • Learn how to gain valuable data about your subscribers
  • Learn to drive traffic to your sign up form

Module 4: How to create engaging email campaigns - design & structure

  • Designing emails to capture attention
  • Optimising email for mobile

Module 5: How to create engaging email campaigns - content

  • Understand the design requirements for different media
  • Creating copy that converts
  • Identify wireframes and useful templates for your emails

Module 6: Going live

  • Identify the factors affecting email delivery
  • Understand filters and white lists
  • Learn how to keep your data clean and to a high quality

Module 7: Testing

  • Understanding what to test
  • Creating a testing strategy

Module 8: Control and measurement

  • Key statistics to record
  • What else you need to monitor and record
  • Detailed introduction to the GDPR

Study Mode


Enjoy the flexibility of devising your own personalised study routine via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

All prices above are subject to vat

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