This course is designed to equip senior marketing leaders (CMO's, Marketing Directors, VP's) with the knowledge, skills and confidence to develop and deliver a successful marketing transformation programme within their organisation.
To discuss your options, please get in touch with one of our learning and development team:
This course consists of a series of tutor-led sessions and 1:1 coaching.
The five tutor-led sessions will take place over 3 weeks at lunchtime.
Week 1
Session 1: Tuesday 12pm - 2pm
Session 2: Thursday 12pm - 1:30pm
Week 2
Session 3: Tuesday 12pm - 1:30pm
Session 4: Thursday 12pm - 1:30pm
Week 3
Seesion 5: Tuesday 12pm - 1:30pm
The two coaching sessions will take place during and after the course and will be scheduled directly with the tutor to suit your schedule.
Neil is Global President of Transformation at Marketing Services giant Dentsu, presiding over the transformation agenda across the 18k strong media division. Prior to this, Neil served for 12 years as CEO of marketing consultancy The Customer Framework, which was acquired by Dentsu in 2017. Neil is also visiting Executive Professor of Customer Management at De Montfort University. Neil is hugely experienced having worked across almost every business sector in every continent, working with teams who want to change behaviours, attitudes and corporate culture whilst step-changing business performance. He has worked in B2B with Mobil, B2C with Unilever and in Consultancy services with Accenture & McKinsey. Neil also champions the Dentsu SCHEMA extensive research program into what drives business performance and he is an accomplished business author, sitting on the editorial board of multiple leading journals.
Andy leads the Marketing Transformation Consultancy in Dentsu’s media division, providing consulting expertise to client teams and overseeing SCHEMA®, the global benchmark database of best practice customer management. Prior to this, Andy co-founded marketing consultancy The Customer Framework, which was acquired by Dentsu in 2017. Andy has consulted globally across most industry sectors, including with B2C, B2B, not-for-profit and Public Sector organisations. He specialises in helping organisations transform their operating models, organisation structures and processes and ways of working, designing and managing transformation programmes to unlock sustainable, profitable growth in the digital economy. Having started his career with Danish giant AP Møller, Andy also has held management roles at Avis, Air New Zealand and, most recently, with Christie’s the auctioneers where he led their Client Management Transformation Programme.
To discuss your options, please get in touch with one of our learning and development team: