• You will learn to
  • Details
  • Course availability

The workshop will include:

  • Overview of the marketer’s legal obligations and consumer rights
  • The changing way that consumers view their data and privacy
  • Principles of responsible marketing and DMA code of conduct
  • GDPR, PECR now and ePrivacy regulations arriving in 2019
  • UK preference services – what they are and how should they be applied.
  • How to meet consumer expectations and retain brand trust

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
04/03/20 London (W1W 8SS) £510.00 £599.00 5 More info
Book Until
3 Mar 20
Venue
DMA House

NB: Prices above subject to VAT

Course Information

The workshop will include:

Context: the changing way that consumers view their data and privacy

  • The growth of data
  • How do consumers view their data and privacy?
  • The keys to organisations building trust
  • People still have concerns which are often valid

The law: an overview of data marketer’s legal obligations

  • GDPR & The UK Data Protection Act 2018 - including consent & legitimate interests
  • Electronic communications: PECR 2003
  • The forthcoming ePrivacy Regulation

It’s time to make your own data work harder

  • You’ll have to book to find out my top 10 tips!

Principles of responsible marketing including The DMA Code of Conduct

  • What does Responsible Marketing mean?
  • We will talk through some examples

UK Preference Services – what are they and how should they be applied?

  • About TPS and MPS
  • The DMA Code of Conduct

Using data compliantly via digital channels

  • Privacy for social media marketing
  • Online advertising
  • The Regulators view and outlook for digital & future regulation

‘How to meet consumer expectations and retain brand trust’

  • This topic is woven throughout the whole day!
Well-managed organisations recognise that treating privacy as a brand asset, acting responsibility and adopting strong corporate governance are really important drivers of success. Customers prefer to spend their money with organisations & brands they can trust who won’t let them down or take liberties.
This course helps you understand how organisations can behave more responsibly and comply with the law. It will help you personally to become well informed and to put positive actions into practice in your business – it will help you to become a leader in this area within your organisation.

Marketing managers or executives in data roles such as:

Direct Marketing Managers
CRM Managers
etc

Simon Blanchard, Senior Associate, Opt-4

Simon joined Opt-4 as Senior Associate following a successful career in publishing at Bauer Media (formerly Emap) where he held the group role of Head of Data & Online Marketing. Simon is an expert in growing value from customer data, having successfully managed the creation of Bauer’s Single Customer View solution across 100+ brands and provided internal consultancy services to brands on their data strategy.

Since joining Opt-4 early in 2015 Simon has advised many blue chip, SME and charity clients who wish to make the most of their data assets, whilst helping them to establish strong data governance practices and compliance with GDPR and other regulations. He is experienced in most if not all subjects within GDPR’s scope and has hosted many training sessions on the practical implications for businesses. In his spare time Simon sings with a band and they perform regular gigs.

London (W1W 8SS)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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