Responsible Marketing Masterclass: Privacy, compliance and the law | IDM
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This masterclass in Responsible Marketing will help you understand:

  • Key terms used in data protection law that you need;
  • What a good privacy notice looks like (and why getting it right is essential);
  • Rules that apply on a channel-by-channel basis, from email to mail;
  • Things you need to be aware of when marketing to different audiences, including B2B, B2C, children and employees;
  • Nuances that apply when undertaking marketing in different sectors such as charities and financial services or when marketing about certain types of products e.g., alcohol, tobacco or health;
  • Rules surrounding the use of cookies;
  • Additional considerations that apply when using AI in your marketing.

Case studies and practice materials will be used throughout to bring everything to life.

The Responsible Marketing Masterclass will give you the tools to approach marketing with confidence, to problem solve and apply changes to ensure what is planned is compliant and where to go if further questions arise.

In other words, it is designed to help you undertake marketing in a trustworthy and compliant manner.

Course Categories: Responsible Marketing

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here


1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
29/05/24 Virtual classroom £360.00 £450.00 14 More info
Book Until
28 May 24
Study Periods
  • 29 May 2024
16/10/24 Virtual classroom £360.00 £450.00 14 More info
Book Until
15 Oct 24

NB: Prices above subject to VAT

Course Information

The masterclass will include:

The principles of Responsible Marketing

  • The role of data in the marketing lifecycle
  • The DMA code

The UK data protection laws (GDPR & DPA)

  • Exploring key terms and concepts
  • The data protection principles
  • The data subject rights

Privacy & Electronic Communications Regulations (PECR)

  • Understanding the scope and key terms
  • The applications for digital marketing
  • Understanding consent and opt-in
  • Using cookies

Other regulations and regulator you should be aware of

  • The role of the Information Commissioner's Office (ICO)
  • Industry and sector specific regulations
  • Advertising standards

Data protection and Artificial Intelligence (AI)

  • Regulations relating to automated decision-making
  • AI and profiling
  • Processing data

Data protection compliance throughout the marketing lifecycle

  • Gathering data for marketing purposes
  • Looking after the personal data that is in your care
  • Using personal data for marketing purposes
  • Removing personal data
Well-managed organisations recognise that treating privacy as a brand asset, acting responsibility and adopting strong corporate governance are really important drivers of success. Customers prefer to spend their money with organisations & brands they can trust who won't let them down or take liberties.

This course helps you understand how organisations can behave more responsibly and comply with laws affecting their marketing. It will help you personally to become well informed and to put positive actions into practice in your business. It will help you to become a leader in this area within your organisation.

Marketing managers or executives across brands, suppliers, and agencies in data roles such as:

Marketing Managers/Executives
CRM Managers
Senior Account Managers in agencies or marketing service providers

Simon Blanchard CIPP/E, Partner, DPN Associates

Simon, a Partner with DPN Associates has in-depth data protection experience. He is Deputy Chair of the DPN. He has a keen interest helping organisations apply good governance and held the role of Director of Information Governance at Royal Mail Group. Simon has considerable commercial experience too having held the role of Head of Data & Online Marketing at Bauer Media until 2014.

London (W1W 8SS)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Get in touch...