Simon Daniels

Simon Daniels is widely experienced in data-driven marketing, with a track record in marketing data strategy, technology and process definition and implementation. Simon has been responsible for guiding the identification and deployment of marketing technology and developing data-driven marketing strategy throughout Europe, North America and Asia Pacific, across the technology, telecoms, retail, engineering, publishing and public sectors. Simon recently joined specialist conferences producer Hanson Wade as Head of Marketing Operations, with responsibility for the development and management of worldwide delegate and sponsor data, driving data-driven innovation and optimising marketing technology adoption.