Companies are still under-investing in Email

This is a stat from the annual Econsultancy & Adestra 2017 Email Marketing Industry Census published last week. This extensive report talks about metrics, automation, personalisation, segmentation and of course GDPR.

Far from being old, forgotten and outdated, email marketing continues to go from strength to strength. Global volumes are predicted to grow beyond 2020 and with estimates of £29bn of revenue via this channel, it certainly isn't one to ignore as part of your marketing arsenal.

Factor in the spectrum of new opportunities that marketing automation (email marketing on steroids) and advances in data science, machine learning and big data offer and then we have a whole new playing field.

Whatever your business, email gives you a central thread of communication it neatly binds other channels, be those digital, traditional or both. Best practice means harnessing the myriad of tools, techniques and technology in the right balance to deliver both awareness and commercial return from this well-established channel.

At the IDM we are passionate about helping businesses like yours better understand and skill your team to make the most of all marketing channels. Email is still one of our most popular courses both training and qualification, showing no signs of stopping just yet.

Alongside the IDMs offering, you may also be interested in coming along to Reality Bites Email & Marketing Automation event in London on May 18th. Alongside my chairing the event as the IDM editor-in-chief of email marketing, I'm delighted to be working with a number of experts who contributed to this report, Riaz Kanani, Dave Littlechild and Adestra themselves. Amongst the long list of speakers is the new chair of the DMA Group Board, Mark Runacus and fellow IDM tutor, Rosemary Smith.

Why not find out how you can build a results strategy by understanding how your email activity is performing and impacting on business objectives and bag yourself a special DMA & IDM members discount of 33%!

Bag yourself a place here (Don't forget to use code: IDMDMA33 at checkout)

Back to blogs

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

T-6a0e2d55-230c-42e8-a31c-10df0377a1f0-1.jpg Corporate Training

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

T-70b2be21-1173-4376-bbda-a80bd2ca6f3d-1.jpg Marketing qualifications

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Close
Report a bug
X