This is a stat from the annual Econsultancy & Adestra 2017 Email Marketing Industry Census published last week. This extensive report talks about metrics, automation, personalisation, segmentation and of course GDPR.
Far from being old, forgotten and outdated, email marketing continues to go from strength to strength. Global volumes are predicted to grow beyond 2020 and with estimates of £29bn of revenue via this channel, it certainly isn't one to ignore as part of your marketing arsenal.
Factor in the spectrum of new opportunities that marketing automation (email marketing on steroids) and advances in data science, machine learning and big data offer and then we have a whole new playing field.
Whatever your business, email gives you a central thread of communication it neatly binds other channels, be those digital, traditional or both. Best practice means harnessing the myriad of tools, techniques and technology in the right balance to deliver both awareness and commercial return from this well-established channel.
At the IDM we are passionate about helping businesses like yours better understand and skill your team to make the most of all marketing channels. Email is still one of our most popular courses both training and qualification, showing no signs of stopping just yet.
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