IDM Summer School 2017

Last week (26 - 30 June) saw the 13th IDM Summer School, bringing in yet another talented bunch of students from Universities across the UK studying different disciplines, eager to pursue their ambition of a career in Marketing. These 30 students were put through a rigorous assessment centre and were then hand selected from over 360 applicants.

The DMA talent division ensured students were engaged from start to finish with a diverse mix of speakers, workshops and agency visits to sponsors RAPP and Merkle Periscopix to expose the scope of opportunities available in industry. The third sponsor Greenlight set the students a live marketing brief in which they had to devise a digital marketing strategy for GHD to build brand affinity amongst 18-24 year olds as well as increasing sales by 180k. The breadth of informed, creative ideas combined with the confident, professional delivery of presentations showcased the promising talent and future of the industry.

Of course hard work doesn't go unnoticed; a networking reception was held at the Haymarket Hotel in central London where alongside the announcement of the winners of this year's Student Competition, the summer school students were given the opportunity to mingle and make connections with some of the industry's key players. The week ended with a Q&A session from previous summer school attendees which was the perfect way to send the students off feeling inspired and ready to take the first step in their career towards Marketing.

Be Heard wins the IDM Student Marketing Competition 2017

Team Be Heard from Northumbria University were named last Thursday 27 June as the winners of this year's IDM Student Marketing Competition. The team pitched to a panel of industry experts in Central London before being presented with the Gold award at a networking reception at Haymarket Hotel.

Be Heard was up against 80 other competition entries, all putting forward their own marketing plan set by this year's sponsor, The Economist. They were tasked with creating a campaign that would bring in new customers, but with a specific focus on increasing the number of women subscribers. Their considered response focused around a podcast developed for the brand, which was a hit with the judges.

Iain Noakes, Chief Customer Journey Officer for The Economist, this year's sponsor, comments: "The standard of entries and live pitches this year was of a very high calibre. The teams that made it to the final shortlist and presented to us had an impressive array of creative ideas underpinned by solid strategic thinking. Ultimately, team Be Heard took first prize for their campaign thanks to its thoughtful response to the challenge we set forward in the brief, with the tactical thinking to deliver on their original idea."

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