The One Thing That Will Transform Your Career

Jack Lowman, founder of Hack Yourself, shares a free excerpt from his new book, Hack Yourself. 

I'm about to ask you a question that you will find very difficult to answer.

Before we begin, it's important to know that tough questions are tough because they are important. They shine a light on issues that deserve time and thought.

If you are trying very hard and achieving very little in your career, here's the question you must ask yourself:

  • What's the one thing you do at work that adds the most value?

You may want to read the question again to ensure it's rattling the right parts of your brain.

If your answer is generic, such as "being a nice person", it's not necessarily unique enough to add the value that can make a real difference.

Once you identify your "one thing", consider what the issue or problem is that needs solving at your organisation. By knowing this, you can start to work out how you apply your value to maximum effect.

You may find that your strengths aren't meeting a need or getting noticed at your organisation. If so, you have opportunities at hand. You can get better at what you do, refocus your efforts where you can make a bigger difference, or build better relationships to get you noticed.

Here are some more questions to answer. Remember, if you find them difficult to answer it's likely they are important - so persevere.

  • What's the one thing people would miss if you stopped doing it?
  • What's the one thing that you do that others can't?
  • What's the one thing you want to be remembered for?

The answers to these questions are your unique footprint on the world you are trying to influence, so give them the attention they deserve.

Too many of us are looking for people to hand us the answers to our career dilemmas.

The answers, however, are already inside us. We just need to bring them to life.

You can hear more from Jack and his business partner Mark Harris by attending his one-day Innovate You - become a modern marketing leader course at the IDM in London on 2ndFebruary.

Read more about Hack Yourself.

Back to blogs

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

T-6a0e2d55-230c-42e8-a31c-10df0377a1f0-1.jpg Corporate Training

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

T-70b2be21-1173-4376-bbda-a80bd2ca6f3d-1.jpg Marketing qualifications

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Report a bug