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Read what’s trending in digital, direct and data marketing, by those who are doing it.


latest articles

Leveraging the Lowering Costs of Data Management Platforms

by Matt Banks | | 0 comments

Connecting your data to create an environment that brings together your many sources, has become increasingly important due to the amount of data B2B companies of all sizes are capturing.

Email Marketing: Are Images or Words Most Important?

by Steve Kemish | | 0 comments

Getting email marketing to stand out has always been a challenge. Gone are the days of mass batch and blast campaigns, the modern email marketer is a more sophisticated and targeted persona, but still the age-old problem persists, how to engage the recipient.

Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?

by Tim Roe | | 0 comments

You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on this question first. However, tackling this question first, can sometimes lead to confusion, and potentially lead some businesses to undertake activity that could end in disaster.

Copwriters, Get To The Point!

by Paul Chuter | | 0 comments

Virtually all outbound marketing is, in effect, direct marketing. Whether you deploy it online or offline your aim is to communicate directly with the prospect or customer.

Does Your Business Need a Digital Strategy?

by Dr Dave Chaffey | | 0 comments

The answer to this question, will depend on many factors, for example, the size of the business and the sector which will govern how important digital media are in influencing the customer on their path-to-purchase.

B2B Marketing Update: 20 Essentials in 20 Minutes

by Andy Grant | | 0 comments

The IDM have had a long tradition of supporting the B2B Marketing Expo and this year is no exception. As part of the IDM Training Academy, I’ll be presenting one of the nine “bitesize digital marketing –training sessions” on Tuesday 21st March. My session is ‘B2B Marketing Essentials: 20 essentials in 20 minutes’.

Conquer Your Fear of the Blank Screen

by John Wallace | | 0 comments

You’ve been asked to do a copywriting job pronto – but you don’t know where to begin; how do you kick-start your creative processes instantly?

GDPR is a Real Opportunity for B2B Marketers: Start Planning...

by Andy Grant | | 0 comments

On 25th May 2018 we will see the new GDPR framework take effect – and it offers all marketers the greatest opportunity for business transformation in a generation.

How has Creative Data helped its Graduates?

by James Dredge | | 0 comments

Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data graduate who attended the Academy in April 2017 and is now a CRM assistant at Global.

What The Experts Predict For 2018

by Guest Blogger | | 0 comments

As the dust starts to settle on the New Year, it’s about time we start considering what to look out for in 2018. To help you understand what trends will be taking the digital marketing world by storm in 2018, some of our dedicated tutors and experts have compiled their predictions for the year.

The IDM are excited to announce a new partnership with the B2B Marketing Expo 18

by Guest Blogger | | 0 comments

It’s been announced today that The IDM have partnered with Europe’s leading Marketing conference the B2B Marketing Expo which will be taking place at London’s ExCeL on the 21st and 22nd March 2018.

The One Thing That Will Transform Your Career

by Jack Lowman | | 0 comments

Jack Lowman, founder of Hack Yourself, shares a free excerpt from his new book, Hack Yourself.

Presentation Skills: End Well

by John Scarrott | | 0 comments

They say that every exit is an entrance somewhere else. When it comes to your meetings or presentations, how do you end? Do you create it? Or does the clock strike and it simply happen to you? As a coach this is a really important part of my work with my clients.

The Personal Narrative of Storytelling

by Julie Atherton | | 0 comments

How in 2018 brands are beginning to understand that stories are experiences not lectures.

Influencer Marketing Strategy – why you can’t afford to ignore it in 2018?

by Nicola Renshaw | | 0 comments

With the festive period being one of the busiest times for brands to hit their sales targets, and money in the marketing pot reflecting the importance put on this time of year, it’s of course important to cut through the razzle dazzle of the seductive Christmas TV ads and sparkly lights, and determine how your money is going to get that all important ‘reach’ and ‘customer engagement’.

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This course was very useful and in a superb location. It broadened my knowledge on direct and digital marketing, especially as I am new to a role using these marketing methods. Definitely recommended.

Carla Owen,
Marketing Executive, The IET

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