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Read what’s trending in digital, direct and data marketing, by those who are doing it.


latest articles

Marketing automation for maximum impact

by Shane Redding | | 0 comments

Marketing automation, where do we even start? There seems to be a lack of change among marketers who wish to deploy marketing automation for their business. The benefits are clear, but how do we implement effective marketing automation for our organisation?

Highlights from the IDM Summer School 2016

by Employability | | 0 comments

Each year, the IDM Summer School invites 30 students who are interested in a career within advertising, digital or direct marketing to explore different career paths available within the industry. During the week, students are given work experience on a real-life client brief and get to visit two different advertising agencies

6 benefits of being a social business

by Joe Edwards | | 0 comments

Social are where your customers are; it’s where your employees are, potential brand advocates and satisfied customers. Pretty soon, not taking it seriously will leave you at a big disadvantage. But why do some many companies underestimate the value of a social business?

Who needs data when I know the answer already…

by Tim Hamill | | 0 comments

The importance of data, as we know, can help create relevant campaigns and target the right type of audience or customers. But why is data so important when it comes to our marketing efforts? And how accurate can data marketing actually be?

Digital skills are more important than ever

by Dale Archer | | 0 comments

The United Kingdom is facing a “digital skills crisis”. According to reports, a massive 12.6 million adults in the UK lack basic digital skills, so with these stats like these, businesses across the UK need to address their team’s skills set.

The General Data Protection Regulation (GDPR) and Brexit

by Rosemary Smith | | 0 comments

It was all running so smoothly….after four years of negotiation we finally had a picture of what the future of Data Protection legislation was going to look like. Then the British people voted to leave the EU and any certainty about the future of our relationship with our close neighbours disappeared….or did it?

The future of LinkedIn

by Ali Chambers | | 0 comments

The last few years have seen a real boom in LinkedIn's popularity. However, Microsoft recently announced its plan to acquire the social media giant, so what does the future hold for LinkedIn?

The digitally assisted shopper

by Greta Paa-Kerner | | 0 comments

Our shopping habits have drastically changed in recent years, from the way we research gifts and bargains to the way we purchase. In-store beacons are just one of the ways in which businesses are exploring new ways of communicating with their consumers

How to find the right marketing partner

by Joe Edwards | | 0 comments

Joining up with partners is a great way to help you amplify your content and raise your brand's awareness, the possibilities are endless. But exactly how effective are these channels and how can they contribute to our marketing efforts? Here are a few simple ways in which you can buddy up

IDM Student Marketing Competition Winner announced!

by Employability | | 0 comments

Team Digithink from Bournemouth University are the winners of the IDM Student Marketing Competition 2016 – Sponsored by Virgin Money Giving

Brexit vs eCommerce – do we need to worry?

by Aiden Carroll | | 0 comments

In the wake of the EU referendum, many questions have undoubtedly been raised within the digital industry on what the next steps will be. The reality is, the EU is the biggest consumer market in the world, and we need to trade within it. Aiden Carroll, explores the effect it will have on the eCommerce industry.

Why strategic content is fundamental to marketing performance

by Andy Letting | | 0 comments

Within today’s digital world you would expect a strategic content strategy to be at the heart of every organisation's content plan. Yet research shows that 70% of marketers lack a consistent or integrated content strategy

How to get ahead in advertising ... (or whatever we call it now)

by Employability | | 0 comments

As part of the IDM Summer School 2016, Mark Runacus, Partner at Karmarama, shared his top tips for those who are looking to start a career in advertising

Customer loyalty is built around magic moments on the purchasing path

by Greta Paa-Kerner | | 0 comments

Improving customer loyalty and retention should be one of the key priorities for businesses. Pre-purchase, purchase and post-purchase are 3 key stages that you should consider when thinking about your customers’ journey

Everything about direct marketing you were afraid to ask

by Martin Chillcott | | 0 comments

The role of marketing is about finding the right customers, retaining these customers and helping those customers spend more. But with a blizzard of new marketing techniques, which route is the most effective? How about direct marketing?

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Paul Berney was incredibly knowledgeable and skilled at educating. The course was a perfect combination of high level ideas, case studies and hands-on learning.

Noreen McCaffrey Award MobM,
Head of Marketing, Somo Ltd

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