Read what’s trending in digital, direct and data marketing, by those who are doing it.
IDM Diplomas: challenging, but rewarding for you and your career
Don’t read on if you dislike difficulty
Using social proof to help people choose your brand
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour.
5 Google Ads Remarketing Tips to Boost Performance
Don’t miss a trick in getting previous visitors to your website to come back and convert
The Value of Mail in Uncertain Times
Research shows that direct mail retains its power to build reassurance and add credibility to your brand.
Q&A with Gareth Main, PG Dip IDM: Class of 2018
Nothing in work really prepares you for stepping up more than this course has for me
Make your resolutions revolutions
New Year resolutions are not effective at changing your behaviour, and there are sound reasons, explained by Behavioural Economics, for this. Try a revolution instead.
The value of blockchain is in how it changes relationships between people and organisations
To appreciate the value of blockchain it’s important to understand ‘disintermediation’: how the technology changes the relationships between people and organisations.
Pratfall Effect: How flaws can make a brand more attractive
Perfection is a high bar, and it may surprise you to learn that not everyone is aiming for it.
Reclaiming the Other 3 Ps
The 4Ps… Most marketers have heard of them at some time. It’s almost a cliché…
The creative brief has lost too much mojo
Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall into one of two camps: completely confused or apocalyptically angry. This, is my ode to both camps. A story about how I developed sympathy for the confused and assuaged the angry.
Behavioural Economics: How framing remade Levi's
For Levi's, the radical reframing of the 501 jean by BBH rejuvenated the venerable brand and made the jean trendy again.
What does a BREXIT Deal or No Deal mean for your data?
Imagine that the UK has not agreed on a new trading relationship with the EU and leaves the bloc with no-deal.
Are your customers getting the email experience they want?
Your stats will tell you whether your audience are really getting what they want out of your email programme, the latest figures from the DMA show that the average click through rate in the UK is 1.9% - how do yours compare?
Supercharge your content marketing strategy
How digital tech, content discovery and consumer habits will shape your content strategy for the next decade
Your top 5 tips - tasters for winning copy
5 tips to ensure you write brilliant copy – plus plenty more to discover on the IDM’S ‘Copywriting: An Introduction’ course