Read what’s trending in digital, direct and data marketing, by those who are doing it.
If You Think Training Is Expensive, Try Ignorance
There is much lively debate about the merits of formal qualifications versus professional short courses and 'on-the-job training' (famously favoured by employers who don't want to fund professional input!). Then there's the old dilemma: external 'public' courses or bespoke 'in-company' training?
The Maths of Driving the Right Marketing Behaviour
Follow headline after headline in the marketing press and we find ourselves being informed of new approaches, new technology, new platforms, new customer attitudes. Markets are apparently changing almost overnight. Millions of years of human evolution is being eroded by a new marketing concepts changing how humans interact.
Last week (26 - 30 June) saw the 2017 IDM Summer School, bringing in yet another talented bunch of students from Universities across the UK studying different disciplines, eager to pursue their ambition of a career in Marketing.
Five Flawed Assumptions Presenters Make and How to Solve Them.
We all make assumptions. Quite often they’re a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are and stop us from growing and reaching our potential.
How Statistics Can Ruin Your Fundraising Appeal Copy
When you write copy for fundraising letter or appeal it’s often tempting to throw in some arresting or compelling statistics. After all, statistics can add drama, scale, and even shock value to your case for giving. However, when my Not-for-Profit clients say “We’ve got some really good statistics you can use”. I often reply “Thanks for the warning!”
How to Create Better Customer Journeys in the Face of the GDPR
The GDPR (General Data Protection Regulation) is a set of rules reforming privacy and security regulations that takes effect on 25th May, 2018. This means major changes for how your company collects data.
Dear B2Bs – Stop Being Boring on Social Media!
“Social media is about sociology and psychology more than technology.” – Brian Solis
Helping Charities to Comply with Data Protection Requirements
Charities have been very much under the spotlight with the Information Commissioner’s Office over the last couple of years.
Does Your Marketing Copy Reach Hearts as well as Minds?
There are two ways to advance a sales proposition to your target customers. One is to use rational explanations that make solid sense. The second is to use emotional drivers. Which do you feel works best?
4 IP Address Best Practices You Need to Implement
Email marketing is one of the highest performing marketing channels in terms of ROI, and yet many email marketers don't understand what it takes to make sure their emails get into the inbox. Talk about HTML and you might get a reaction, but change the topic to deliverability, authentication or infrastructure and you'll get blank looks.
Why GDPR Training is a Must For Marketers
The EU General Data Protection Regulation (GDPR) is just twelve months away and marketers need to fully understand its impact now.
Have You Ever Climbed the Mountains of Kong?
The story of the mountains of Kong highlights the importance of distinguishing facts from assumptions. All too often in business facts are distorted to make way for assumptions...
Influencer Marketing Strategy – And Why You Can’t Afford to Ignore it in 2017
We are all familiar with celebrity endorsements and brands working with personalities to promote or recommend their product – this concept is nothing new. But social media has changed the playing field in this space. Social media has paved the way for a new kind of influencer...
Data Data everywhere but not a drop to drink…
Ever feel like this? Everyone is talking about it. You know it exists and that your customers are supplying it. It is in your company somewhere. Nevertheless where is it when you need it? Are we doing the right things? In sales and marketing who are we targeting and why? To what impact?
Companies are still under-investing in Email
Companies are still under-investing in a channel which drove an estimated £29bn