Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Read what’s trending in digital, direct and data marketing, by those who are doing it.


latest articles

Why Marketing Needs Great Storytellers

by Paul Chuter | | 0 comments

Do you have a great storyteller in your business? More importantly, do you have one in your sales team or marketing department? If not, it might be time you recruited one. Fortunately there are now quite a lot of them about. Type “Storyteller” into your LinkedIn search box and you’ll be rewarded with 14,386 results. That’s a lot of storytellers.

Why do Companies Need a Strategic Approach to Content?

by Andy Letting | | 0 comments

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted from a product-led world, pre 90’s approach to a consumer-led one post 90’s.

Eight Hacks to Boost Your Social Ads ROI

by Will Francis | | 0 comments

Want to get real results from your social media ads? These tips and tricks will transform your paid media on Facebook, Instagram, Twitter and LinkedIn overnight.

Get Your Copy Head On: Copy cabana relocates to the capital

by Ed Owen | | 0 comments

Copywriting? Isn’t that old hat? Isn’t it all about design and data now? Well those are important, but without concrete, credible copywriting your brand may as well give up.

Business Cards - Are They Covered by the GDPR

by Ed Owen | | 0 comments

Your desk is full of business cards. So are the desks of all your colleagues. Will the GDPR mean we should bin the lot of them?

Will the GDPR Crumble Cookies?

by Ed Owen | | 0 comments

The ‘cookie directive’ has been in force since 2011, giving you those popups when you land on a new website. But are they up to the GDPR standards?

This Picture of my One Year Old Says it all

by Jack Lowman | | 0 comments

From a young age, humans are curious, fearless and eager for more. Even with a hundred balls at his feet, he wants the one he can’t reach.

The IDM host bitesize training course for Newton Europe in support of Learning at Work Week

by George Toner | | 0 comments

Learning at Work Week (LAWW) is an annual celebration of learning in the workplace, launched 2009 and taking place every May.

Do You Need Consent to Send Ad Mail

by Ed Owen | | 0 comments

Is there any need to secure consent from a customer in order to send direct mail, or are Legitimate Interests enough?

"Out of sight, out of mind": Is poor eye contact detracting from your presentations?

by John Scarrott | | 0 comments

When you present there’s a lot you could pay attention to. Have you ever asked yourself when you present, where you choose to look? Perhaps you pay attention to your slides. Maybe it’s your notes. Or perhaps the floor or table, maybe the back wall of the room?

How Will the 'Right to be Forgotten' Work in Practice?

by Ed Owen | | 0 comments

Individuals have specific rights under the GDPR, one of which is the ‘Right to be Forgotten’ which is simple in theory, but perhaps more complicated in practice – how will this work?

Does the GDPR recognise differences between B2B and B2C Marketing?

by Ed Owen | | 0 comments

Pre-GDPR law has a clear line between B2B and B2C marketing, but will this line be preserved under the GDPR, or will it be eroded?

Do You Need a Data Protection Officer

by Ed Owen | | 0 comments

The role of Data Protection Office is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your business?

Technology for Marketing 2018 Press Release

by Ed Owen | | 0 comments

Our Government informs us that the performance of the UK economy is tied to the health of the digital economy. In which case it would be a prudent move to attend the forthcoming combined ad:tech, Technology for Marketing and eCommerce Expo event at Kensington Olympia in west London on 26 and 27 September 2018.

What Should a Digital Marketing Plan Contain?

by Dr Dave Chaffey | | 0 comments

In my previous article I looked at some of the arguments why an integrated digital marketing strategy is essential. Note the emphasis on 'integrated'. It's important digital marketing strategies aren't isolated from marketing and business strategies with which they should be aligned, in fact, a better label is 'multichannel marketing plan'

  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  > 
The course taught me things I can apply to my job straight away

Adam Turner ,
AAT

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on