Read what’s trending in digital, direct and data marketing, by those who are doing it.
Does the GDPR recognise differences between B2B and B2C Marketing?
Pre-GDPR law has a clear line between B2B and B2C marketing, but will this line be preserved under the GDPR, or will it be eroded?
Do You Need a Data Protection Officer
The role of Data Protection Office is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your business?
Technology for Marketing 2018 Press Release
Our Government informs us that the performance of the UK economy is tied to the health of the digital economy. In which case it would be a prudent move to attend the forthcoming combined ad:tech, Technology for Marketing and eCommerce Expo event at Kensington Olympia in west London on 26 and 27 September 2018.
What Should a Digital Marketing Plan Contain?
In my previous article I looked at some of the arguments why an integrated digital marketing strategy is essential. Note the emphasis on 'integrated'. It's important digital marketing strategies aren't isolated from marketing and business strategies with which they should be aligned, in fact, a better label is 'multichannel marketing plan'
Many people experience problems with retention. Whether considering information retention, water retention or employee retention, for some, hanging on to things can prove troublesome at the best of times. Data retention is no different.
Marketing Expo Press Release
It’s only two weeks until opening day for The Marketing Expo which will take place on the 21 & 22nd March at London’s ExCeL. Consisting of the B2B Marketing Expo, B2C Marketing & Advertising Expo and MTEX, these shows combined make up Europe’s largest event dedicated to the ever-evolving world of marketing.
Raw Spirit: the benefits of blunders
Counter-intuitive findings from behavioural science: why brands shouldn’t just talk about their strengths
Leveraging the Lowering Costs of Data Management Platforms
Connecting your data to create an environment that brings together your many sources, has become increasingly important due to the amount of data B2B companies of all sizes are capturing.
Email Marketing: Are Images or Words Most Important?
Getting email marketing to stand out has always been a challenge. Gone are the days of mass batch and blast campaigns, the modern email marketer is a more sophisticated and targeted persona, but still the age-old problem persists, how to engage the recipient.
Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?
You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on this question first. However, tackling this question first, can sometimes lead to confusion, and potentially lead some businesses to undertake activity that could end in disaster.
Copwriters, Get To The Point!
Virtually all outbound marketing is, in effect, direct marketing. Whether you deploy it online or offline your aim is to communicate directly with the prospect or customer.
Does Your Business Need a Digital Strategy?
The answer to this question, will depend on many factors, for example, the size of the business and the sector which will govern how important digital media are in influencing the customer on their path-to-purchase.
B2B Marketing Update: 20 Essentials in 20 Minutes
The IDM have had a long tradition of supporting the B2B Marketing Expo and this year is no exception. As part of the IDM Training Academy, I’ll be presenting one of the nine “bitesize digital marketing –training sessions” on Tuesday 21st March. My session is ‘B2B Marketing Essentials: 20 essentials in 20 minutes’.
Conquer Your Fear of the Blank Screen
You’ve been asked to do a copywriting job pronto – but you don’t know where to begin; how do you kick-start your creative processes instantly?
GDPR is a Real Opportunity for B2B Marketers: Start Planning...
On 25th May 2018 we will see the new GDPR framework take effect – and it offers all marketers the greatest opportunity for business transformation in a generation.