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Read what’s trending in digital, direct and data marketing, by those who are doing it.

latest articles

What does a BREXIT Deal or No Deal mean for your data?

by Zach Thornton | | 0 comments

Imagine that the UK has not agreed on a new trading relationship with the EU and leaves the bloc with no-deal.

Are your customers getting the email experience they want?

by Rachel Whitter | | 0 comments

Your stats will tell you whether your audience are really getting what they want out of your email programme, the latest figures from the DMA show that the average click through rate in the UK is 1.9% - how do yours compare?

Supercharge your content marketing strategy

by Julie Atherton | | 0 comments

How digital tech, content discovery and consumer habits will shape your content strategy for the next decade

​Your top 5 tips - tasters for winning copy

by John Wallace | | 0 comments

5 tips to ensure you write brilliant copy – plus plenty more to discover on the IDM’S ‘Copywriting: An Introduction’ course

How do you design your customers' online experience?

by | | 0 comments

Understanding and benefiting from User Experience (UX) principles

Stop killing your writing muse: how to make the most of your creativity

by Tim Tucker | | 0 comments

Ask yourself, what can you do to get the best out of yourself?

Disrupt with your ideas, not your presentation.

by John Scarrott | | 0 comments

When you present a disruptive idea, you need to do it in a style that is anything but disruptive. If your presentation style becomes as disruptive as your idea it can get in the way and lead to a rejection of your idea, no matter how good it is.

The connection paradox

by Tim Hamill | | 0 comments

Despite being more connected than ever before, individuals paradoxically also feel lonelier than ever before. What can marketers learn from social’s connection paradox? Tim Hamill investigates.

It may be data driven, but isn’t it all just Marketing?

by Martin Chillcott | | 0 comments

What’s been ‘new’ for quite a while, is that data is no longer the province of ‘the data people’. It is essential that ALL Marketers are equipped to understand what is needed, how it might be managed, resources required and how to apply it. To be data driven.

Your Content Marketing Needs Content Gap Analysis: Here’s How To Do It

by Will Francis | | 1 comments

In today’s overcrowded, ad-blocked, algorithmically-throttled digital landscape Content Marketing is becoming increasingly important as a primary channel for brands. But the big question we’re all faced with is: what content should we produce?

We need the right people, with the right skills

by Tim Bond | | 0 comments

In a fast-evolving industry, it’s important we don’t get distracted by new technologies and lose sight of the need to have the people and skills to utilise it too.

Five Steps to Understanding Programmatic Through the Lens of a Marketer

by Andy Letting | | 0 comments

The way we buy and sell media has changed significantly, from the early days of publishers and advertisers trading directly through a handful of large sites on a flat rate with little targeting and insight.

Why Marketing Needs Great Storytellers

by Paul Chuter | | 0 comments

Do you have a great storyteller in your business? More importantly, do you have one in your sales team or marketing department? If not, it might be time you recruited one. Fortunately there are now quite a lot of them about. Type “Storyteller” into your LinkedIn search box and you’ll be rewarded with 14,386 results. That’s a lot of storytellers.

Why do Companies Need a Strategic Approach to Content?

by Andy Letting | | 0 comments

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted from a product-led world, pre 90’s approach to a consumer-led one post 90’s.

Eight Hacks to Boost Your Social Ads ROI

by Will Francis | | 0 comments

Want to get real results from your social media ads? These tips and tricks will transform your paid media on Facebook, Instagram, Twitter and LinkedIn overnight.

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The IDM Diploma in Digital and Direct Marketing has been fundamental in my development as a marketer. Although it seemed like a big leap to start the intensive course whilst still being an assistant in my team, it was so worth it. At times it was...

Emma Smith Dip IDM,
Direct Marketing Officer, Cats Protection

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