Dr Dave Chaffey
Dave has been actively involved in shaping learning and best practices in online marketing since the mid 1990s when he started consulting and training. You may know his books Digital Marketing: Strategy, Implementation and Practice and EMarketing Excellence which have been used on IDM qualifications for many years.
He helped design and deliver the IDM qualifications in digital marketing when they were first launched and is looking forward to catching up with past alumni and new alike. Dave continues to learn through being at the cutting edge of digital marketing through consulting work with international brands and through optimization of marketing at Smart Insights.com which has a monthly audience of 500,000 unique visitors and 150,000 active subscribers around the world.
He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing and in 2015 was rated as the top UK influencer on social media for Marketing and Advertising in a top 50 compilation by BrandRepublic.com (a portal of publisher Haymarket brands Campaign, Marketing and Media Week).