Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the current 1998 Data Protection rules came into force, before deciding to set-up PMA his consultancy. A direct marketing practitioner and advocate of the power of data driven marketing, he is always keen to champion customer value management through effective segmentation and data complianec.
Initially worked with charities in 2016/2017 heping them become compliant with the current regulations and in preperation for GDPR. He has advised various businesses on their GDPR complaince, including car retailers, online/Smartphone app providers and legal firms. A member of the GDPR Institute and the Direct Marketing Association (DMA), also a judge for the annual Loyalty Awards.