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What skills are more relevant to marketers? And which ones will be tomorrow? Read the IDM insight dedicated to the IDM's Professional Skills Census to learn more.

Analysing customer and data insight is an important aspect of my job, but I feel like it will be fundamental for my future – I should work harder on it”.

Sounds familiar? What similar statements have you heard from your colleagues? How many of them think the same way? What can organisations do to reinforce their employees’ confidence?

We did the math for you.

The very first edition of the IDM's Professional Skills Census, in partnership with Smart Insight, focuses on individual marketers and the skills they use and need.

Investigating skills across 5 skill areas – Data, Management, Strategy/planning, Direct/Digital,
Content/Creative - we asked marketers what skills they need to successfully face in their day-to-day and what they think they need to add to their skill set to progress with their career.

Scroll down to discover:

27 of the 33 skills had a ‘gap’ – in particular, Data-related skills are the ones that require more attention and future investments

The biggest skills gap is in artificial intelligence and machine learning (25%)

Training is essential and 58% of those who attended courses and/or qualifications say they receive greater recognition in their organisation while 28% have gained a job promotion

Click here to download the full skill census

Additionally, download the IDM course catalogue for 2018

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Great day - lots of new ideas and confidence in marketing. A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data

Alice Stuart,
Head of Marketing and New Business, Capital Conferences

Train Your Teams

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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