What skills are more relevant to marketers? And which ones will be tomorrow?
Read the IDM insight dedicated to the IDM's Professional Skills Census to learn more.
“Analysing customer and data insight is an important aspect of my job, but I feel like it will be fundamental for my future – I should work harder on it”.
Sounds familiar? What similar statements have you heard from your colleagues? How many of them think the same way? What can organisations do to reinforce their employees’ confidence?
We did the math for you.
The very first edition of the IDM's Professional Skills Census, in partnership with Smart Insight, focuses on individual marketers and the skills they use and need.
Investigating skills across 5 skill areas – Data, Management, Strategy/planning, Direct/Digital,
Content/Creative - we asked marketers what skills they need to successfully face in their day-to-day and what they think they need to add to their skill set to progress with their career.
Scroll down to discover:
27 of the 33 skills had a ‘gap’ – in particular, Data-related skills are the ones that require more attention and future investments
The biggest skills gap is in artificial intelligence and machine learning (25%)
Training is essential and 58% of those who attended courses and/or qualifications say they receive greater recognition in their organisation while 28% have gained a job promotion
Click here to download the full skill census
Additionally, download the IDM course catalogue for 2018