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Which skills are most relevant to marketers? And which ones will be tomorrow? Read the IDM's Professional Skills Census to find out.
"Analysing customer and data insight is an important aspect of my job, but I feel like it will be fundamental for my future - I should work harder on it".
Sound familiar? What similar statements have you heard from your colleagues? How many of them think the same way? What can organisations do to reinforce their employees' confidence?
You'll find many of the answers in the IDM Professional Skills Census 2018, created in partnership with Smart Insight.
Investigating 33 skills, grouped into five categories - Content/Creative, Data, Direct/Digital, Management and Strategy/Planning - we asked marketers what skills they use day-to-day as well as those needed to progress their careers.
These are just a few of the findings: