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Overview

Sound the fanfare. We're heading to Scotland with Merkle and Pure360 to share the latest findings from our 2018 Customer Engagement campaign report. Join us and discover how to combine data, tech and creativity to build business success.

event information

programme
The most successful brands put excellent customer engagement at the heart of what they do.

Join The DMA's head of PR and insight, Tim Bond alongside Scott Logie, customer engagement director, REaD Group and chair of the DMA customer engagement committee, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Now in its fourth year, the loyalty focus of the Customer engagement campaign's research continues to track the changes in customer loyalty, with a specific focus on the technology used to engage customers.

If you build a rapport with your customers, and you have something they want, then they will come back time after time. It seems obvious, but it still holds true.

Come along and you will:
  • Hear the latest DMA and Foresight Factory research that has been refocused to provide insight on the full scope of customer engagement, from first acquisition to long-term loyalty.
  • Hear insight and advice from Rob McLeod, client partner, Merkle
  • Hear case studies to show how you can continue to create unforgettable experiences your customers love, led by our hand-picked experts, innovators, agencies and brands.
  • Network with your fellow marketers and share insights for the forthcoming year
Secure your place early and put yourself in good stead for future engagement strategies.

For all enquiries regarding this event, including sponsorship opportunities, please contact ria.huxley@dma.org.uk
Ticket Information
DMA member

Free

Non member

£50 (+VAT)

To book your tickets, or for more information click here
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