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You will learn to:

  • Evaluate the use of email and set the right objectives for your business
  • Understand the importance of good data, testing and of measuring results
  • Understand the influence of design and copy
  • Explore opportunities for harnessing technology and wider channels
  • Develop the right segmentation and targeting strategies for your audiences 

Course availability 

start location member non-member places left
Central London (W1W 8SS) £955.00 £1125.00 5
Central London (W1W 8SS) £955.00 £1125.00 8
Central London (W1W 8SS) £955.00 £1125.00 8
Central London (W1W 8SS) £955.00 £1125.00 8

NB: Prices above subject to VAT.

Course information

programme

An introduction to email marketing

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.

Developing an email marketing strategy

  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.

What is an email list and how do you grow one

  • Understand the sign up form.
  • Learn how to gain valuable data about your subscribers.
  • Learn to drive traffic to your sign up form.

Triggered and automated emails

  • Learn the benefits of automation.
  • Understand the technical requirements for automation.

Optimise your design and structure in your email campaign

  • Understand the design requirements for different media.
  • Learn how to optimise email for mobile.
  • Identify wireframes and useful templates for your emails.

Create engaging content in your email campaigns

  • Learn to write clear and persuasive copy.
  • Learn how to make your content stand out.
  • Understand how to use imagery in your emails.

Preparing to go live

  • Identify the factors affecting email delivery.
  • Understand filters and white lists.
  • Learn how to keep your data clean and to high quality.

Optimising your email campaign

  • Understand what, when and how to measure.
  • Understand how to optimise list growth.
  • Learn to set up a test plan.
who should attend?

This course is designed for marketers responsible for the planning or implementation of email campaigns who want to improve results through the use of best practice tools and techniques.

Previous delegates include:

  • Senior Marketing Manager (The Sanctuary)
  • Senior Planning Executive (EDF Energy)
  • International Marketing Executive (Harrods)
Enrol onto ‘Email Marketing: Strategy and Tactics’ course and receive the ‘DMA Email Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Steve Kemish F IDM, Managing Partner, JunctionAgency

Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.

His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.

He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle.

A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments.

As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge.

venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
Every minute has counted. Well worth the journey and time away from the office. Thank you for giving me some more tools to enable me to do my job better

Rachel Hammond,
Watson-Marlow

The course is well suited to marketing professionals seeking to improve email communications and develop effective digital strategy

Joe Kendrick,
T.Quality

Sponsorship

With thanks to our sponsor
adestra-logo.png
The IDM would like to thank our sponsor Adestra whose valuable support helps the IDM to fund our education and training programmes.

Adestra have been providing enterprise-level digital marketing technology solutions to organisations around the globe since 2004. Their clients trust their proven email, automation, social and mobile marketing technology to deliver successful and cutting-edge marketing programmes to their valued customers.

For more information on Adestra's solutions please email moreinfo@adestra.com

With thanks to our sponsor

right"adestra

The IDM would like to thank our sponsor Adestra whose valuable support helps the IDM to fund our education and training programmes.

Adestra have been providing enterprise-level digital marketing technology solutions to organisations around the globe since 2004. Their clients trust their proven email, automation, social and mobile marketing technology to deliver successful and cutting-edge marketing programmes to their valued customers.

For more information on Adestra's solutions please email moreinfo@adestra.com

I feel so much more capable to not only complete my job but to move forwards in my career more quickly. I feel I can work harder for my clients and be more profitable for my agency

Samanatha Burt PG Dip IDM,
Account Manager, The House

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