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You will learn to:

  • Develop a search engine-friendly website by optimising its structure, design and usability
  • Ensure search engines index your website content quickly, accurately and to maximise results
  • Apply keyword analysis techniques to optimise your site and boost its relevance for search
  • Achieve higher search rankings using a link building action plan
  • Identify, measure and act upon the KPIs  that will help you boost your SEO performance

course availability

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 2
Central London (W1W 8SS) £549.00 £599.00 6
Central London (W1W 8SS) £549.00 £599.00 6
Central London (W1W 8SS) £549.00 £599.00 6

NB: Prices above subject to VAT.

Course information

programme

An introduction to SEO

  • Introduction to search marketing (basics)
  • How it works: Search Engine Optimisation
  • The evolving search engine landscape

Keyword research

  • Keyphrase analysis: its role in search marketing
  • Keyphrase development: first steps
  • Keyphrase development: adding sophistication

Structural optimisation for SEO and its impact on web design

  • What search engines are doing: reprise
  • Site visibility
  • Reputation and redirection
  • HTML tags with impact on SEO

Content strategy and link building

  • The importance of links
  • Competitor informed link building
  • Link building through content
  • Link building through social networking

Setting objectives: selecting metrics

  • Setting search marketing objectives
  • Creating meaningful reports
who should attend?

This course is designed for marketers involved in online marketing who want to get the very best results for their search engine marketing budget.

Previous delegates include:

  • Experience Control Manager (Red Letter Days Ltd)
  • Marketing Membership Executive (The Caravan Club)
  • Digital Project Manager (Digital Prophets Limited)
  • Marketing Manager (SPS EU)
Enrol onto ‘SEO’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Mike Rogers F IDM, Managing Director, Optimize

Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.

venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
An excellent all-round grounding in the key to search engine marketing today

Donald Pow,
General Manager - Marketing, Allied Vehicles

A thorough overview from the ground up - ideal for those wanting an idea of how SES/SEO works or for those with some experience wanting to expand their knowledge

Nikki Burt,
Web Analyst, Future Publishing

Recommended to get started on the holy grail of SEO

Gurpreet Singh,
Director, Purple Orchard Limited

This is one of the best online courses I have ever taken, simply for its practicality – its down to earth and plain English style really helps understanding and I know that I will be able to translate the majority of this understanding into my everyday work...

Louise Delaney Award DDM,
Senior Marketing Executive, (Universities) ICAEW

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