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You will learn to:

  • Understand your social media landscape
  • Build your social media plan, define processes and determine KPIs
  • Implement effective social media activity that contributes to your business objectives
  • Innovate with content, tools, influencers and communities
  • Motivate and incentivise to achieve a social business

Course availability 

start location member non-member places left
Central London (W1W 8SS) £955.00 £1125.00 3
Central London (W1W 8SS) £955.00 £1125.00 6
Central London (W1W 8SS) £955.00 £1125.00 6
Central London (W1W 8SS) £955.00 £1125.00 6
Central London (W1W 8SS) £955.00 £1125.00 6

NB: Prices above subject to VAT.

Course information

programme

Day 1

An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed.
  • Understand the impact of social media on engagement for brands.
  • Learn the importance of agile planning.

Developing a social media strategy

  • Understand the importance of a social media strategy.
  • Identify the types of social media campaigns.
  • Gain an introduction to the 8 steps of social strategy development.

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media.
  • Understand the different types of KPIs and how to use them for your social media activities.

Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework.

Identifying influencers

  • Understand who your influencers are.
  • Learn how to select influencers.
  • Learn how to work with influencers.

Day 2

Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.
who should attend?

This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.
Depending on the date selected to attend either Nick Watt or Aiden Carroll will be the course tutor.

Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

tutors

Nick Watt, Head of Operations, Digital Doughnut

Nick is an award-winning digital marketer and strategist who helps brands and organisations to better understand the impact of digital on consumers and business. Nick’s experience lies in developing strategy and delivering programmes for brands and agencies that helps them to succeed in the new digital economy.
 
Nick has worked both on client, agency and media side, including senior roles at four start-ups. Clients have included Levi Strauss, Google, Marks and Spencer, Disney, Vodafone, Time Warner, Sony Music Europe, Omnicom DDB, Leo Burnett, Saatchi & Saatchi, Havas Media, Amnesty International, AMV BBDO and L’Oreal.

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hillary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

venue

DMA

This course should pay for itself many times over

Julie Clare,
Managing Director, Clear Communications

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