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You will learn to:

  • Understand your social media landscape
  • Build your social media plan, define processes and determine KPIs
  • Implement effective social media activity that contributes to your business objectives
  • Innovate with content, tools, influencers and communities
  • Motivate and incentivise to achieve a social business

Course availability 

start location member non-member places left
Central London (W1W 8SS) £955.00 £1125.00 5
Central London (W1W 8SS) £955.00 £1125.00 6

NB: Prices above subject to VAT.

Course information

programme

Day 1

An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed.
  • Understand the impact of social media on engagement for brands.
  • Learn the importance of agile planning.

Developing a social media strategy

  • Understand the importance of a social media strategy.
  • Identify the types of social media campaigns.
  • Gain an introduction to the 8 steps of social strategy development.

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media.
  • Understand the different types of KPIs and how to use them for your social media activities.

Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework.

Identifying influencers

  • Understand who your influencers are.
  • Learn how to select influencers.
  • Learn how to work with influencers.

Day 2

Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.
who should attend?

This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.

Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

tutors

Julie Atherton, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
venue

DMA

The IDM diploma in direct and digital marketing is a perfect way to keep up-to date and apply a broad range of concepts and techniques within a commercial environment. Very commendable to provide a B2B focus which is generally hard to source. Very pleased...

Christine Neal PG Dip IDM B2B,
Cert BusM

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