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You will learn to:

  • Understand your social media landscape
  • Build your social media plan, define processes and determine KPIs
  • Implement effective social media activity that contributes to your business objectives
  • Innovate with content, tools, influencers and communities
  • Motivate and incentivise to achieve a social business

Course availability 

start location member non-member places left
86 Edgware Road (W2 2EA) £955.00 £1125.00 1
Central London £955.00 £1125.00 4

NB: Prices above subject to VAT.

Course information

programme

Day 1

Introduction to Social Media

  • Defining social media
  • Using social media
  • Aligning social media to business goals

Social Media Listening

  • What is social media listening and what to listen for
  • Helping the strategy and execution

Content

  • The benefits of content marketing
  • Content sharing
  • The strategic content model
  • The origins of content: create, co-create, curate

Influencers & Communities

  • Principles of identifying and targeting influencers
  • Community attributes

Paid Media

  • Pros and cons of paid media
  • Types of social paid media
  • Targeting

Social Media Metrics

  • Introduction to social media metrics
  • Basic social media metrics
  • Complex metrics: benchmarking, KPIs and business success

Planning the social business

  • Understanding what the social business looks like
  • Auditing your own business to discover how social media friendly it is; your current strengths and weaknesses

Bringing your plan together

  • Building a clear concise document to present back to senior management

Day 2

Introduction

  • How to move from strategy to actions
  • Creating a framework to deliver consistent social media activity
  • Understanding the practicalities to make this happen
  • Creating your social media playbook

Social Media Listening

  • Listening tools
  • Hands on with Radian6 and UberVu

Content

  • Creating and managing content
  • Understanding the role of content in social media
  • Understanding where content is sourced
  • How to create content in social media including social media templates and some
  • Writing for social media and best practices

Influencers & Communities

  • Running influencer outreach programs
  • The practicalities of managing communities
  • The practicalities of finding influencers
  • Hands on with Hootsuite Pro, Shortstack App, Follweronk, Twtrlnd

Paid Media

  • Creating Ads

Social Media Metrics

  • Measuring your social media efforts
  • Bit.ly and Native social media platform metrics

Planning the social business

  • How to take the first steps towards a social business
  • Looking at the technology to facilitate social business

Innovation in social media

  • Learning about APIs and what they can facilitate
  • Examples of who’s doing it well
who should attend?

This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.
Depending on the date selected to attend either Nick Watt or Aiden Carroll will be the course tutor.

Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

tutors

Nick Watt, Head of Operations, Digital Doughnut

Nick is an award-winning digital marketer and strategist who helps brands and organisations to better understand the impact of digital on consumers and business. Nick’s experience lies in developing strategy and delivering programmes for brands and agencies that helps them to succeed in the new digital economy.
 
Nick has worked both on client, agency and media side, including senior roles at four start-ups. Clients have included Levi Strauss, Google, Marks and Spencer, Disney, Vodafone, Time Warner, Sony Music Europe, Omnicom DDB, Leo Burnett, Saatchi & Saatchi, Havas Media, Amnesty International, AMV BBDO and L’Oreal.

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hilary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

venue

DMA

Great inspiration to get into the world of tracking and analytics.

Dominika Dronska,
Digital Marketing, Manager Pure

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