Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

You will learn to:

  • Understand about when the GDPR will affect processing outside of the EU
  • Understand how the new General Data Protection Regulation (GDPR) was developed by EU lawmakers
  • Examine the key definitions and scope, for example:
    • When the GDPR affects processing outside of the EU
    • How the new law defines Personal Data
    • How/ when Consent will need to be obtained
    • What the changes are for Profiling
  • Find out what individuals need to be told about processing for marketing purposes
  • Realise when Data Processors can be liable
  • Ensure you can cope with the rights of the individual (e.g. Right to erasure)
  • Consider the impacts for your database

Course availability 

start study mode location member non-member exam fee
Online Online £50.00 £50.00 £0.00
more info
book until 29 Sep 2016
Online Online £50.00 £50.00 £0.00
more info
book until 31 Oct 2016

NB: Prices above subject to VAT.

Course information

syllabus

Following the outcome of the EU referendum, the UK Government will still need to implement the GDPR or a piece of similar legislation. Processing personal data relating to European citizens will be covered by the GDPR, even if the processing takes place outside the EU. Therefore, if your company is based in the UK but trades within the EU, compliance of the GDPR will still be mandatory. The Information Commissioner’s Office (ICO) and the DMA are both advising companies that there is no reason to delay plans to implement the GDPR as a result of Brexit.

The current price is an introductory rate and from the 1st November 2016 it will change.

Why does Data Protection matter to marketers?

  • Background to the regulation – why was it needed?
  • Scope of the GDPR
  • Penalties and enforcement

Are the concepts in the GDPR completely new?

  • A review of the GDPR vs. the Data Protection Act 1998
  • Principles of Data Protection
  • GDPR scope and implementation

Personal Data

  • Defining Personal Data and a Data Subject
  • Special categories of data

How can “Consent” be obtained?

  • Defining Consent
  • New conditions for obtaining Consent

Is there an alternative to Consent?

  • Defining Legitimate Interests
  • Conditions for Legitimate Interests

Profiling under the GDPR

  • Defining Profiling under the GDPR
  • Legal effects of Profiling
  • Rules for direct marketing Profiling

The Right to object to direct marketing and Profiling

  • Right to object and how to communicate it

What other information must you provide to users?

  • What about icons?

Individuals’ rights

  • What specific rights do individuals have under GDPR?
  • Right to erasure
  • Retaining data for suppression
  • Right to data portability

Impacts on the database and records of processing

  • What proof of Consent is required?

Obligations of Data Processors

  • Obligations of Data Processors

Data breach notification

  • Notifications of data breaches

Accountability and Data Protection Officers

  • Principle of accountability
  • Data security
  • Appointing a Data Protection Officer

International issues

  • Transfer of Personal Data overseas
  • Cross-border campaigns and accountability

Action planning

  • Preparing for the GDPR
study mode
Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 3 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

Even though I have worked in digital for several years, the IDM Digital Diploma helped me put a strategic framework behind my thinking and look more holistically about the full marketing mix and not just my area of expertise

Rebecca Hepinstall PG Dip DigM,
Community Manager, Financial Times

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on