Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

During your Qualification in the GDPR, you will learn to:

  • Understand how the General Data Protection Regulation (GDPR) will affect processing outside of the EU
  • Recognise how the new GDPR was developed by EU lawmakers
  • Be clear on what individuals need to be told about when processing for marketing purposes
  • Examine the key definitions and scope, such as:
    • When the GDPR affects processing outside of the EU
    • How the new law defines Personal Data
    • How/ when Consent will need to be obtained
    • What the changes are for Profiling
  • Understand what individuals need to be told about processing for marketing purposes
  • Realise when Data Processors can be liable
  • How to be prepared to cope with the rights of the individual (e.g. Right to erasure)
  • Recognise the impacts for your database

Course availability 

start study mode location member non-member exam fee
Online Online £100.00 £100.00 £0.00
more info
book until 31 Dec 2016
Online Online £100.00 £100.00 £0.00
more info
book until 31 Jan 2017
Online Online £100.00 £100.00 £0.00
more info
book until 28 Feb 2017
Online Online £100.00 £100.00 £0.00
more info
book until 31 Mar 2017

NB: Prices above subject to VAT.

Course information

syllabus

Following the outcome of the EU referendum, the UK Government will still need to implement the GDPR or a piece of similar legislation. Processing personal data relating to European citizens will be covered by the GDPR, even if the processing takes place outside the EU. Therefore, if your company is based in the UK but trades within the EU, compliance of the GDPR will still be mandatory. The Information Commissioner’s Office (ICO) and the DMA are both advising companies that there is no reason to delay plans to implement the GDPR as a result of Brexit.

Why does Data Protection matter to marketers?

  • Background to the regulation – why was it needed?
  • Scope of the GDPR
  • Penalties and enforcement

Are the concepts in the GDPR completely new?

  • A review of the GDPR vs. the Data Protection Act 1998
  • Principles of Data Protection
  • GDPR scope and implementation

Personal Data

  • Defining Personal Data and a Data Subject
  • Special categories of data

How can “Consent” be obtained?

  • Defining Consent
  • New conditions for obtaining Consent

Is there an alternative to Consent?

  • Defining Legitimate Interests
  • Conditions for Legitimate Interests

Profiling under the GDPR

  • Defining Profiling under the GDPR
  • Legal effects of Profiling
  • Rules for direct marketing Profiling

The Right to object to direct marketing and Profiling

  • Right to object and how to communicate it

What other information must you provide to users?

  • What about icons?

Individuals’ rights

  • What specific rights do individuals have under GDPR?
  • Right to erasure
  • Retaining data for suppression
  • Right to data portability

Impacts on the database and records of processing

  • What proof of Consent is required?

Obligations of Data Processors

  • Obligations of Data Processors

Data breach notification

  • Notifications of data breaches

Accountability and Data Protection Officers

  • Principle of accountability
  • Data security
  • Appointing a Data Protection Officer

International issues

  • Transfer of Personal Data overseas
  • Cross-border campaigns and accountability

Action planning

  • Preparing for the GDPR
study mode
Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 3 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

This is one of the best online courses I have ever taken, simply for its practicality – its down to earth and plain English style really helps understanding and I know that I will be able to translate the majority of this understanding into my everyday work...

Louise Delaney Award DDM,
Senior Marketing Executive, (Universities) ICAEW

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on