Whatever you want to do in your digital or data-driven marketing career, the IDM has the training and qualification courses to ensure you reach your goals. These are some of the ways your training budget can go further.

Some of the offers shown below aren’t available when booking online. Please call us on 020 8614 0255 or email ask@theidm.com.


20% discount for IDM diploma graduates IDM diploma graduates can receive a 20% discount on training courses and any further IDM qualifications.
15% discount for IDM members IDM members benefit from a 15% saving on qualification and training courses. To find out more about IDM membership and all the benefits that are included, please click here

Multiple Booking Discounts

10% discount when booking three or more qualification places If you are booking three or more delegate places at the same time, you are eligible for a 10% discount. To make a booking, please call 020 8614 0255 or email ask@theidm.com

Qualifications Students

50% off training courses If you are studying a qualification with us you can save 50% on training courses taken during your studies, helping you to top up your knowledge in key areas.
Interest-free payment plan for qualification courses To help you spread the cost, we offer interest-free payment plans on Diplomas. The cost will be spread equally over 10 months, commencing in the month your selected course begins. Please call 020 8614 0255 or email ask@theidm.com to take advantage of this option.
NUS card As an IDM student, you are eligible for an NUS card, giving you discounts in 150 places for a cost of £12 per year. Purchase your card here.

Between jobs?

If you are looking to return to work, we can help with the cost of acquiring new skills and credentials.

We offer a 25% discount on our qualifications, training courses and membership fee. This discount can be claimed in conjunction with our qualifications payment plan to help you spread the cost. To qualify, you will be asked to provide a P45.

Call 020 8614 0255 in confidence to find out more about how the IDM can help you get back to work.


If you work for a registered charity we offer a 15% discount on our qualifications, training courses and membership fee.

Call us on 020 8614 0255 or email ask@theidm.com to find out more.

DMA members

DMA members are entitled to 15% off IDM qualification and training courses.

Email ask@theidm.com or call 020 8614 0255 for more information.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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