At the IDM we believe that whatever you want to do in your marketing career, we have the training and qualifications to ensure you reach your goals. We do not want money to be an issue stopping you succeeding so we have a few options to ensure your budget goes even further.

The discounts below aren’t available when booking online. Please call us on 020 8614 0255 or email

Click here to view the money-saving Terms and Conditions.


20% discount for IDM Qualification Graduates If you are an IDM Diploma Graduate then you can receive 20% discount on all our training courses and any further IDM Qualification programmes.
Up to 15% discount on training courses for IDM members IDM members benefit from up to 15% discount on training courses. To find out more about IDM membership and all the benefits that are included, please click here

Multiple Booking Discounts

Gain a discount on multiple bookings with IDM training vouchers IDM training courses are even more affordable with training vouchers.
To purchase or discuss this discount call 020 8614 0255 or email
10% discount when booking multiple Qualification places If you are booking 3 or more places at the same time then you are eligible for a 10% discount. To purchase or discuss this discount call 020 8614 0255 or email

Qualifications Students

50% off training courses If you are studying a qualification with us you are eligible for 50% discount on our face-to-face one or two-day training courses during your studies. Helping you to top-up your knowledge in key areas at an affordable price.
Spread the cost of your qualification To help you spread the cost of your qualification, we can offer payment plans on the Professional and Postgraduate Diplomas. Payment plans will be spread equally over 10 months and will start in the month you commence your selected course. Please call 020 8614 0255 or email to take advantage of this option.
NUS card As an IDM student, you are eligible for an NUS card, giving you discounts in 150 places for a cost of £12 per year. Purchase your card here.

Between Jobs

If you are looking to return to work then there couldn’t be a better time to invest in your skills and credentials and make sure your CV stands out from the crowd.

We offer a 25% discount on our Qualifications, Training courses and Membership fee.

Call us on 020 8614 0255 in confidence to see if you are eligible for our discount and find out how the IDM can help you get back to work. We would require evidence of a P45. You will be required to sign and return our Terms and Conditions with your booking. This discount can be claimed in conjunction with our Qualifications payment plan to help you spread the cost.


If you work for a registered charity we offer a 15% discount on our qualifications, training courses and Membership fee.

Call us on 020 8614 0255 or email to see if you are eligible for our discount and find out how the IDM can help.

DMA Members

If you are a DMA Member you are entitled to 15% off our training courses.

To purchase or discuss a higher discount please email or call 020 8614 0255.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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