This award winning professional qualification course provides DPOs and Senior Marketing Managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.
This Certificate programme was awarded the Memcom 2018 Best Training or Accreditation Initiative and has been developed in partnership with the DMA Legal Team, DMA Responsible Marketing Committee and the GDPR External Working Party.
This Certificate programme has been developed in partnership with the DMA Legal Team, DMA Responsible Marketing Committee and the GDPR External Working Party.
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials.
This programme can be fully customised and delivered to your staff in-house. For more information visit www.theidm.com/corporate-training
While we make every reasonable effort to make the course content as up-to-date and relevant as possible, it should not be used as a substitute for legal advice. If you have any questions on how the GDPR affects your business you should seek independent legal advice. All views expressed are the opinion of the tutor or speaker and may not represent the view of The IDM.
The IDM Professional Certificate in GDPR is a self-contained course that you should expect to spend 120 hours of study to complete.
It includes exercises, downloadable tools you can use in your business, real-world examples and videos from legal and marketing experts in the GDPR.
Data Protection Officers (DPOs) for marketing companies and senior marketing managers across private, public, not-for-profit, charity and Government sectors. All employees who are directly accountable for Data Protection within their organisations.
Non-compliance of the GDPR can result in fines of up to 4% of global turnover or €20m, whichever is the greater. Reputational damage could be worse as businesses lose market share and customer confidence.
Senior managers or DPO with a firm grasp of the technical and organisational implications of the GDPR and ePrivacy Regulation will help your business operate legally and confidently when the new laws come into force in May 2018.
This Certificate programme, developed with the DMA, will give you the skills you need to deal with a wide range of Data Protection and Privacy challenges and give you the confidence to change your organisation to make sure it is operates within the law from May 2018 onwards.
Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.
For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.
For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.
Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.
Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.