You will learn to:

  • Plan the introduction of digital technologies and techniques for marketing that support business objectives
  • Apply the key technologies, tools and techniques of digital marketing to improve marketing effectiveness
  • Identify potential application of online marketing tools within the marketing communications mix
  • Continuously improve the contribution of digital technologies to your organisation

The IDM Certificate in Direct and Digital Marketing exam is taking place online at the below accredited study centres on the dates shown. To register for the exam, you must book on by 19 April 2019 at the latest. You are given two hours to complete the exam and we will send you room and timing details nearer the time.

Please book your qualification below

Enquiry Form

Privacy Policy:

For further information about how we process your personal data, please see our Privacy Policy.

Course availability

Start Study Mode Location Member Non-Member Exam Fee  
15/05/19 Undergraduate qualification Southampton Solent University £100.00 £100.00 -
20/05/19 Undergraduate qualification Greenwich University £100.00 £100.00 -
23/05/19 Undergraduate qualification Edinburgh Napier University £100.00 £100.00 -
24/05/19 Undergraduate qualification Oxford Brookes University £100.00 £100.00 -
29/05/19 Undergraduate qualification Northumbria University £100.00 £100.00 -
29/05/19 Undergraduate qualification University of Huddersfield £100.00 £100.00 -
29/05/19 Undergraduate qualification University of Central Lancashire £100.00 £100.00 -
29/05/19 Undergraduate qualification Newcastle University Business School (NE1 4SE) £100.00 £100.00 -
05/06/19 Undergraduate qualification London South Bank University £100.00 £100.00 -
12/06/19 Undergraduate qualification De Montfort University £100.00 £100.00 -

Qualification Information


The certificate is designed to:

  • Give you the opportunity to gain a professionally recognised qualification whilst at university. On successful completion you can use the honorific IDM Cert DDM
  • Provide you with the knowledge that will help you hit the ground running in your first marketing job
  • Give you a head-start on your professional learning journey
  • Recognise the depth of teaching in direct and digital marketing at universities which are approved to take the exam and raise their status within the profession
  • Contribute to maintaining professional standards of direct and digital marketing teaching within universities

The IDM Certificate in Direct and Digital Marketing exam is taking place online at the below accredited study centres on the dates shown. To register for the exam, you must book on by 19 April 2019 at the latest. You are given two hours to complete the exam and we will send you room and timing details nearer the time.

Who should attend

The IDM Certificate in Direct and Digital Marketing exam can only be taken by students studying an IDM accredited module at university.

To qualify to take the the Certificate exam, you must complete an IDM accredited marketing module at your university/college. You will then be eligible to sit the exam which is written, marked and awarded by the IDM.


Who is eligible to take the course?

Students who are taking an IDM accredited university module. The accredited centres are listed above.

When must you register for this year’s exam?

You must register for this year’s exam by 19 April 2019.

When are the exams?

The exam date varies depending on the accredited centre. Please see above for exam dates.

Where do I take the exam?

You can take the exam at any of the following accredited study centres: University of Plymouth, Kingston College, Liverpool John Moores, Robert Gordon University (Aberdeen Business School), University of Southampton, Regents University, Oxford Brookes, University of South Wales, University of Greenwich, Northumbria University (Newcastle Business School), Edinburgh Napier University and Bournemouth University.

What is the cost of the exam?

£100 plus VAT.

What is included in the cost of the exam?

IDM CPD Membership

Will I get an honorific if I pass?

Of course, you will be able to use the honorific Cert DigM after your name..

What grade do I need to achieve a pass?

You will need to achieve a result of at least 60% to pass the exam.

What happens if I fail?

A resit date will be in December (the same year you take your exam) and you will be advised of this with your results letter. The cost to re-sit the exam is £50+VAT. The re-sit must be taken the same year.

What happens if I need to cancel?

If you cancel more than 14 days prior to the examination: 20% cancellation charge, less than 14 days: 100% cancellation charge

What happens if I am unable to sit the exam on the day?

If you are ill or have a bereavement which means you are unable to sit the exam you must inform the IDM as soon as possible on 020 8614 0255 or email You must send a letter to the IDM with evidence for your not being able to sit the exam.

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

T-6a0e2d55-230c-42e8-a31c-10df0377a1f0-1.jpg Corporate Training

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

T-70b2be21-1173-4376-bbda-a80bd2ca6f3d-1.jpg Marketing qualifications

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Report a bug