Become an expert in search engine optimisation (SEO) and pay per click (PPC) and develop an integrated search marketing strategy with training and qualifications from the IDM.
Led by IDM experts who are industry-leading in the fields of SEO, PPC and analytics, you will learn to develop a search engine marketing (SEM) strategy that:
- Drives enhanced ROI from your paid search campaigns
- Identifies onsite elements to influence your organic search results
- Sets clear KPIs and metrics to facilitate optimisation of campaigns
Take charge of your search engine marketing by choosing to take a 2-day Professional Certificate in Search Marketing, and graduate with a level 5 qualification, or 1 or 2-day training courses to skill up in a specific area, from SEO to PPC, to Google Analytics.