We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Innovate Your Search Marketing

Become an expert in search engine optimisation (SEO) and pay per click (PPC) and develop an integrated search marketing strategy with training and qualifications from the IDM.

Led by IDM experts who are industry-leading in the fields of SEO, PPC and analytics, you will learn to develop a search engine marketing (SEM) strategy that:

  • Drives enhanced ROI from your paid search campaigns
  • Identifies onsite elements to influence your organic search results
  • Sets clear KPIs and metrics to facilitate optimisation of campaigns

Take charge of your search engine marketing by choosing to take a 2-day Professional Certificate in Search Marketing, and graduate with a level 5 qualification, or 1 or 2-day training courses to skill up in a specific area, from SEO to PPC, to Google Analytics. 

Get Qualified in Search Marketing

Available with the option of face-to-face classroom delivery at our training suites in Central London or online delivery so you can take it at your own pace.  

IDM Professional Certificate in Search Marketing

Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

IDM Professional Certificate in Search Marketing

Search Marketing Training Courses

All short courses take place at our training suites in Central London. 

Search Engine Optimisation (SEO)

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns

Search Engine Optimisation (SEO)

Pay per Click (PPC)

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum

Pay per Click (PPC)

Search Engine Marketing

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course

Search Engine Marketing

Talk to a training consultant today

To speak to one of our training consultants today to discuss your corporate training or career options further, please contact or call +44 208 614 0277.

Innovate YOU

Prepare yourself for an era of exponential change. With billions being invested in systems designed to model and persistently deliver optimal marketing campaigns across all channels and customer contact points, the question you need to ask yourself, as a marketing or data professional, is…

Where do I fit in?

Our qualifications and courses are designed to support personal innovation at every point in your career.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

share on