Supercharge your Search Marketing

Sign up for some expert training in Search Engine Optimisation (SEO) and Pay Per Click (PPC) and you will soon be developing an integrated strategy and driving enhanced ROI from your paid search campaigns.

You can gain the equivalent of a level 5 qualification by choosing the Professional Certificate in Search Marketing. Or choose or 1 or 2-day training courses to build your skills in SEO and/or PPC.

IDM Professional Certificate in SEO and PPC

Choose this qualification course to gain recognition for your skills and expertise. Understand the importance of an integrated strategy and understand in depth how SEO and PPC can drive better ROI for your brand. Available as 2-days’ intensive face-to-face training days at our offices in Central London, followed by 2 x 1-hour online exams. Or study online at times to suit your busy schedule.

Training Courses

You can specialise in SEO or PPC through our 1-day face-to-face training days. Or combine them to widen your search skills and even upgrade to qualification level.

Pay per Click (PPC)

Details & prices

Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective retargeting and set key...

Details & prices

Speak to our learning and development consultants

To talk to one of our consultants today and discuss your needs, please contact or call +44 (0)208 614 0255

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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